HOT LOOKS
LIVE

Serial Number

99811306

Owner

MATTEL, INC.

Attorney

MICHAEL MOORE

Filing Date

May 8, 2026

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HOT LOOKS Trademark

Serial Number: 99811306

HOT LOOKS is a trademark filed by MATTEL, INC. on May 8, 2026. The trademark is classified under Class 41 (Education & Entertainment). The application is currently pending registration.

Owner Contact Info

MATTEL, INC. (84 trademarks)

TWR 15-1
EL SEGUNDO, CA 90245

Entity Type: 03

Trademark Details

Filing Date

May 8, 2026

Registration Date

Not Registered

Goods & Services

ENTERTAINMENT SERVICES

Filing History

NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 23, 2026 GNRN
NON-FINAL ACTION E-MAILED
Jun 23, 2026 GNRT
NON-FINAL ACTION WRITTEN
Jun 23, 2026 CNRT
ASSIGNED TO EXAMINER
Jun 11, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
May 8, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
May 8, 2026 NWOS
NEW APPLICATION ENTERED
May 8, 2026 NWAP

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### MARK LITERAL ELEMENT```AEQUARA```### MARK TYPE```STANDARD CHARACTER MARK```### STANDARD CHARACTER CLAIM STATEMENT (AUTO-INCLUDED FOR STANDARD CHARACTER)```THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PARTICULAR FONT STYLE, SIZE, OR COLOR.```### TRANSLATION STATEMENT (REQUIRED FOR FOREIGN-LANGUAGE-DERIVED MARKS)```THE WORDING "AEQUARA" IS A COINED TERM DERIVED FROM THE LATIN WORD "AEQUITAS" MEANING "EQUITY, FAIRNESS, AND EQUAL TREATMENT." THE WORDING HAS NO SIGNIFICANCE IN ANY FOREIGN LANGUAGE OTHER THAN AS A TRADEMARK.```### TRANSLITERATION```NOT APPLICABLE — MARK IS IN ROMAN CHARACTERS.```### COLOR CLAIM```COLOR IS NOT CLAIMED AS A FEATURE OF THE MARK.```### PRIORITY CLAIM```NONE.```

### MARK LITERAL ELEMENT```AEQUARA```### MARK TYPE```STANDARD CHARACTER MARK```### STANDARD CHARACTER CLAIM STATEMENT (AUTO-INCLUDED FOR STANDARD CHARACTER)```THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PARTICULAR FONT STYLE, SIZE, OR COLOR.```### TRANSLATION STATEMENT (REQUIRED FOR FOREIGN-LANGUAGE-DERIVED MARKS)```THE WORDING "AEQUARA" IS A COINED TERM DERIVED FROM THE LATIN WORD "AEQUITAS" MEANING "EQUITY, FAIRNESS, AND EQUAL TREATMENT." THE WORDING HAS NO SIGNIFICANCE IN ANY FOREIGN LANGUAGE OTHER THAN AS A TRADEMARK.```### TRANSLITERATION```NOT APPLICABLE — MARK IS IN ROMAN CHARACTERS.```### COLOR CLAIM```COLOR IS NOT CLAIMED AS A FEATURE OF THE MARK.```### PRIORITY CLAIM```NONE.```

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