HONOR TRADITION, EMBRACE CHANGE

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Serial Number

85560129

Owner

SAZERAC BRANDS, LLC

Attorney

Charlene M. Krogh

Filing Date

Mar 5, 2012

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HONOR TRADITION, EMBRACE CHANGE Trademark

Serial Number: 85560129 • Registration: 4837040

HONOR TRADITION, EMBRACE CHANGE is a trademark filed by SAZERAC BRANDS, LLC on March 5, 2012. The trademark is classified under Class 33 (Wine & Spirits). The application is currently registered and active.

Trademark Classes

Class 33 - Wine & Spirits

Alcoholic beverages (except beers)

Owner Contact Info

SAZERAC BRANDS, LLC (1,496 trademarks)

10101 Linn Station Rd., Suite 400
Louisville, KY 40223

Entity Type: 16

Sazerac Company, Inc.

3850 N. Causeway Blvd., Suite 1695
Metairie, LA 70002

Entity Type: 03

Legal Representation

Attorney of Record

Charlene M. Krogh

3,110 trademarks filed View all →

Correspondence Address

Charlene M. Krogh Dorsey & Whitney LLP

1400 Wewatta Street, Suite 400

IP Department

Denver, CO 80202-5549

United States

Trademark Details

Filing Date

March 5, 2012

Registration Date

October 20, 2015

Published for Opposition

July 17, 2012

Goods & Services

Alcoholic beverages, namely, distilled spirits

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 24, 2026 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 24, 2026 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 24, 2026 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 24, 2026 APRE

TEAS SECTION 8 & 9 RECEIVED

Oct 20, 2025 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 20, 2024 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 1, 2023 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 1, 2023 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 1, 2023 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 1, 2023 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 1, 2023 COAR

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 18, 2022 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 18, 2022 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 18, 2022 APRE

TEAS SECTION 8 & 15 RECEIVED

Apr 20, 2022 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 20, 2020 REM1

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 9, 2018 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 9, 2018 COAR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 31, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 31, 2018 REAP

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 9, 2016 ASCK

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 25, 2015 ASGN

REGISTERED-PRINCIPAL REGISTER

Oct 20, 2015 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 16, 2015 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 15, 2015 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Sep 15, 2015 SUPC

USE AMENDMENT FILED

Sep 10, 2015 IUAF

TEAS STATEMENT OF USE RECEIVED

Sep 10, 2015 EISU

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 24, 2015 EXRA

SOU EXTENSION 5 GRANTED

Mar 23, 2015 EX5G

SOU EXTENSION 5 FILED

Mar 10, 2015 EXT5

SOU TEAS EXTENSION RECEIVED

Mar 10, 2015 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 16, 2014 EXRA

SOU EXTENSION 4 GRANTED

Sep 15, 2014 EX4G

SOU EXTENSION 4 FILED

Sep 9, 2014 EXT4

SOU TEAS EXTENSION RECEIVED

Sep 9, 2014 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 13, 2014 EXRA

SOU EXTENSION 3 GRANTED

Mar 12, 2014 EX3G

SOU EXTENSION 3 FILED

Mar 5, 2014 EXT3

SOU TEAS EXTENSION RECEIVED

Mar 5, 2014 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 16, 2013 EXRA

SOU EXTENSION 2 GRANTED

Oct 15, 2013 EX2G

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 11, 2013 AITU

SOU EXTENSION 2 FILED

Sep 6, 2013 EXT2

SOU TEAS EXTENSION RECEIVED

Sep 6, 2013 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 13, 2013 EXRA

SOU EXTENSION 1 GRANTED

Mar 11, 2013 EX1G

SOU EXTENSION 1 FILED

Mar 11, 2013 EXT1

SOU TEAS EXTENSION RECEIVED

Mar 11, 2013 EEXT

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 8, 2013 TCCA

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 11, 2012 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 17, 2012 NPUB

PUBLISHED FOR OPPOSITION

Jul 17, 2012 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 27, 2012 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 6, 2012 CNSA

ASSIGNED TO EXAMINER

Jun 4, 2012 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 12, 2012 NWOS

NEW APPLICATION ENTERED

Mar 8, 2012 NWAP

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