TrademarkDir
HOLD THE SPIRIT, KEEP THE CRAFT
LIVE

Serial Number

99407739

Owner

Jim Beam Brands Co.

Attorney

Ashly Boesche

Filing Date

Sep 23, 2025

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HOLD THE SPIRIT, KEEP THE CRAFT Trademark

Serial Number: 99407739

HOLD THE SPIRIT, KEEP THE CRAFT is a trademark filed by Jim Beam Brands Co. on September 23, 2025. The trademark is classified under Class 32 (Light Beverages). The application is currently pending registration.

Owner Contact Info

Jim Beam Brands Co. (12 trademarks)

Suite 1200
New York, NY 10010

Entity Type: 03

Trademark Details

Filing Date

September 23, 2025

Registration Date

Not Registered

Published for Opposition

May 12, 2026

Goods & Services

Non-alcoholic water-based beverages; non-alcoholic distilled spirits; non-alcoholic malt beverages; non-alcoholic cocktails; non-alcoholic carbonated beverages; non-alcoholic cocktail bases; flavored waters

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 7, 2026 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 12, 2026 NPUB
PUBLISHED FOR OPPOSITION
May 12, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 6, 2026 NONP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 14, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 14, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 14, 2026 REAP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 14, 2026 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 16, 2026 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 16, 2026 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar 16, 2026 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 18, 2026 GNRN
NON-FINAL ACTION E-MAILED
Feb 18, 2026 GNRT
NON-FINAL ACTION WRITTEN
Feb 18, 2026 CNRT
ASSIGNED TO EXAMINER
Feb 13, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 12, 2026 NWOS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 10, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 10, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 10, 2026 REAP
APPLICATION FILING RECEIPT MAILED
Sep 23, 2025 MAFR
NEW APPLICATION ENTERED
Sep 23, 2025 NWAP

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