HIMARK HOTELS & RESORTS Trademark

Customer loyalty services for commercial, promotional and advertising purposes; business administration of customer loyalty program; administration of a customer loyalty program which provides members with special guest services, amenities, free or discounted accommodations and travel-related awards, goods, services, and experiences; promoting hotel, resort, travel, and vacation services through a customer loyalty program; franchise services, namely, offering business management assistance in the establishment and operation of hotels, restaurants, bars, recreational and fitness facilities; business management services, namely, management and operation of hotels, restaurants, bars, recreational and fitness facilities for others; business management consultation services; business administration services

Hotel accommodation services; resort lodging services; providing temporary accommodations; vacation rental services, namely, rental of vacation accommodations; providing extended-stay hotel accommodations; restaurant, café, catering, bar and cocktail lounge services; providing conference, exhibition and meeting facilities; providing banquet and social function facilities for special occasions; making reservations and bookings for temporary lodging; providing online reservation, booking and search services for temporary accommodations; providing an online interactive website featuring information in the field of temporary accommodations