HFA HALL OF FAME Trademark

Arranging, organizing, conducting, and hosting social entertainment events in the nature of lunches, dinners, and banquets for the purpose of honoring and recognizing individuals for achievement in the field of health and fitness; arranging, organizing, conducting, and hosting social entertainment events in the nature of lunches, dinners, and banquets for the purpose of inducting individuals in a hall of fame in the field of health and fitness; arranging and conducting special events for social entertainment purposes, namely, a recognition ceremony to recognize individuals for achievement in the field of health and fitness through the induction of these individuals into a hall of fame; providing a website featuring information regarding individual hall of fame inductees for achievement in the field of health and fitness

Trade association services, namely, promoting the interests of spas and of health, fitness, exercise, and sports clubs; market research; advertising and marketing services, namely, promoting the goods and services of others; advertising and marketing services, namely, promoting the services of spas and of health, fitness, exercise, and sports clubs through the provision of printed informative materials for distribution by the spas and clubs; advertising and public relations services, namely, providing event planning services for business purposes and advertising and business information for use by spas and by health, fitness, exercise, and sports clubs; arranging and conducting trade shows, commercial exhibitions, and special events for business purposes in the fields of health, weight loss, weight loss programs, fitness, spas, and health, fitness, exercise, and sports clubs, and in the field of the health, fitness, exercise, and sports club industry; arranging and conducting special events for commercial, promotional, or advertising purposes; cooperative advertising and marketing services, namely, offering a program to provide discounted or free services to clients through the joint participation of member clubs and spas; Development of advertising concepts, namely, design of advertising materials for others; developing advertising campaigns for others geared toward health, weight loss, and fitness; Promoting public awareness of health, weight loss, weight loss programs, fitness, spas, and health, fitness, exercise, and sports clubs, and of the health, fitness, exercise, and sports club industry by means of public advocacy; Commercial lobbying services, namely, promoting the interests of health, fitness, exercise, and sports clubs, and of the health, fitness, exercise, and sports club industry in the fields of legislation and regulation; Online buyers guide service providing information in the field of health and fitness, namely, on-line buyer's guide service featuring information in the field of products and services of interest to health, fitness, exercise, and sports clubs; Negotiation of business contracts for others in the nature of arranging for a discount group purchasing program, namely, negotiating contracts with providers of insurance services to enable member health, fitness, exercise, and sports clubs to obtain discounts on the purchase of insurance services of others