HERE & NOW Trademark

Educational and entertainment services, namely, producing and scheduling ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Entertainment services, namely, producing television programs in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information made available by television, cable and streaming on the Internet; Entertainment services, namely, contest and incentive award programs designed to reward cruise passengers who submit the greatest number of pre-arrival and pre-departure information, reservations and orders via specified mobile or computer software applications; Entertainment services, namely, casino services, organizing and conducting stage shows, nightclub shows, contests, dances and parties; Night clubs; Photography services

Downloadable software application programs for use by cruise passengers on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, enabling digital interaction for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; Software application enabling users to design virtual personas for interaction with shipboard digital locations; Downloadable Software application programs for use by cruise ship employees, officers, crew and service personnel on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, mobile computers, computers, flat panel display screens and large screen displays enabling digital interaction for purposes of servicing cruise passengers, maintaining work schedules, job training and certification, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers, facilitation of customer relationship management and permitting access to designated shipboard rooms and areas

Making reservations for shipboard and land-based activities and amenities, namely, restaurant and hotel reservations, for others; Making reservations and bookings for shipboard restaurants for others; Making reservations and bookings for hotel accommodations for others; Bar and cocktail lounge services; Restaurant services

Providing temporary use of non-downloadable software application programs for use by cruise passengers and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, enabling digital interaction for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; Providing temporary use of non-downloadable software application programs for use by cruise ship employees, officers, crew and service personnel and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, mobile computers, computers, flat panel display screens and large screen displays enabling digital interaction for purposes of servicing cruise passengers, maintaining work schedules, job training and certification, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers, facilitating customer relationship management, and permitting access to designated shipboard rooms and areas