HBRC

LIVE

Serial Number

97652971

Owner

California Lifestyle Brands, Inc.

First Use Date

Aug 1, 1946

Filing Date

Oct 28, 2022

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HBRC Trademark

Serial Number: 97652971 • Registration: 8152322

HBRC is a trademark filed by California Lifestyle Brands, Inc. on October 28, 2022. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

California Lifestyle Brands, Inc. (3 trademarks)

PO Box 5517
Santa Monica, CA 90409-5517

Entity Type: 03

Legal Representation

Correspondence Address

California Lifestyle Brands, Inc.

PO Box 5517

SANTA MONICA, CA 90409-5517

United States

Trademark Details

Filing Date

October 28, 2022

Registration Date

February 24, 2026

First Use Anywhere

August 1, 1946

First Use in Commerce

July 28, 2025

Published for Opposition

August 15, 2023

Goods & Services

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Feb 24, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

Feb 24, 2026 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Feb 3, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Feb 3, 2026 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Feb 2, 2026 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 2, 2026 AITU

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 15, 2025 EXRA

USE AMENDMENT FILED

Jul 29, 2025 IUAF

TEAS STATEMENT OF USE RECEIVED

Jul 29, 2025 EISU

SOU EXTENSION 4 GRANTED

May 31, 2025 EX4G

SOU EXTENSION 4 FILED

May 31, 2025 EXT4

SOU TEAS EXTENSION RECEIVED

May 31, 2025 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 3, 2025 EXRA

SOU EXTENSION 3 GRANTED

Dec 4, 2024 EX3G

SOU EXTENSION 3 FILED

Dec 4, 2024 EXT3

SOU TEAS EXTENSION RECEIVED

Dec 4, 2024 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 8, 2024 EXRA

SOU EXTENSION 2 GRANTED

Jul 8, 2024 EX2G

SOU EXTENSION 2 FILED

Jul 8, 2024 EXT2

SOU TEAS EXTENSION RECEIVED

Jul 8, 2024 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 9, 2024 EXRA

SOU EXTENSION 1 GRANTED

Feb 7, 2024 EX1G

SOU EXTENSION 1 FILED

Feb 7, 2024 EXT1

SOU TEAS EXTENSION RECEIVED

Feb 7, 2024 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 10, 2023 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 15, 2023 NPUB

PUBLISHED FOR OPPOSITION

Aug 15, 2023 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 26, 2023 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 12, 2023 CNSA

ASSIGNED TO EXAMINER

Jul 10, 2023 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 15, 2022 NWOS

NEW APPLICATION ENTERED

Nov 1, 2022 NWAP

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