HANNAFORD
LIVE

Serial Number

88338040

Owner

GUIDING STARS LICENSING COMPANY, LLC

Attorney

Brian P. Gregg

First Use Date

Oct 2, 2015

Filing Date

Mar 13, 2019

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HANNAFORD Trademark

Serial Number: 88338040 • Registration: 5907222

HANNAFORD is a trademark filed by GUIDING STARS LICENSING COMPANY, LLC on March 13, 2019. The trademark is classified under Class 29 (Meats & Processed Foods), Class 30 (Staple Foods), Class 31 (Natural Agricultural Products), Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

GUIDING STARS LICENSING COMPANY, LLC (112 trademarks)

SCARBOROUGH, ME 04074

Entity Type: 16

DZA BRANDS, LLC (165 trademarks)

2110 EXECUTIVE DRIVE
SALISBURY, NC 28147

Entity Type: 16

Trademark Details

Filing Date

March 13, 2019

Registration Date

November 12, 2019

First Use Anywhere

October 2, 2015

First Use in Commerce

October 2, 2015

Published for Opposition

August 27, 2019

Goods & Services

Fresh fruit; Fresh mushrooms; Fresh vegetables

[ antipasto salad; ] Bacon bits; bouillon concentrates; broth; butter; [ Butter substitutes; ] Candied fruit snacks; canned fruit; canned vegetables; Cheese; Cheese and cracker combinations; [ chocolate milk; ] Coffee Creamer; [ Cream cheese; ] dried fruit; Dried milk powder; dried vegetables; Edible oils; egg substitute; [ eggs; ] evaporated milk; Frozen entrees consisting primarily of meat, fish, poultry or vegetables; frozen fruit; frozen vegetables; fruit jellies; Fruit preserves; Fruit-based filling for cakes and pies; Fruit-based snack food; garden salad; grated cheese; [ Guacamole; half and half; ] hazelnut spread; jerky; Lemon juice for cooking purposes; luncheon meats; [ Milk; ] non-alcoholic eggnog; Oil-based cooking spray; peanut butter; pepperoni; Pickles; potato chips; prepared chicken; Prepared entrees consisting primarily of meat, fish, poultry or vegetables; Prepared meat; Processed avocado; processed chicken; Processed coconut; Processed edible seeds, not being seasonings or flavorings; processed fish; processed meat; processed mushrooms; processed nuts; Processed olives; processed onions; Processed peppers; processed potatoes; processed seafood; Shelled nuts; snack dips; soup; soup mixes; [ sour cream; ] Trail mix consisting primarily of processed nuts, and also including seeds and dried fruit; vegetable salad; whipped topping [ ; Yogurt ]

Apple sauce; Bagels; bagged ice; [ Bakery desserts; ] Baking powder; Baking soda; [ Bread; ] bread crumbs; bread pudding; Breakfast cereals; Brown sugar; [ Brownies; burrito; ] Cakes; Candies; Cereal bars; Cheese flavored puffed corn snacks; Chicken wing sauce; chili sauce; cinnamon rolls; cocktail sauce; Cocoa mixes; Coffee; Cones for ice cream; Confectionery chips for baking; cookie dough; Cookies; cooking sauces; corn chips; Corn starch; corn syrup; couscous; crackers; cranberry sauce; croutons; Dessert puddings; Dipping sauce; [ English muffins; ] Extracts used as food flavoring; [ Farina; ] filled pasta; Flavored and sweetened gelatins; Flour; food seasonings; [ french toast; ] frozen confections; Frozen entrees consisting primarily of pasta or rice; frozen pizza; [ frozen yogurt; ] garlic bread; graham crackers; Granola-based snack bars; gravy; Honey; hot chocolate mixes; hot sauce; ice cream; ketchup; macaroni salad; maple syrup; marinades; Marshmallows; mayonnaise; Mixes for making baking batters; [ Molasses; ] Mustard; noodles; Oatmeal; Packaged meal mixes consisting primarily of pasta or rice; Pancake syrup; pasta; pasta sauce; pastries; pie crust; pizza; pizza crust; pizza crust mixes; pizza dough; pizza sauce; popcorn; Prepared entrees consisting primarily of pasta or rice; prepared pasta; prepared pizza; pretzels; Relish; rice; rice cakes; rolls; salad dressing; salsa; sandwiches; sherbet; soy sauce; Spices; Steak sauce; stuffing mixes primarily consisting of bread; stuffing mixes containing bread; Sugar; Syrup for flavoring food or beverages; taco sauce; tartar sauce; tea; toaster pastries; tomato sauce; tortilla chips; tortillas; vinegar; waffles; Worcestershire Sauce

Bottled water; [ carbonated soft drinks; ] Concentrates, syrups or powders used in the preparation of soft drinks; [ flavored waters; ] Fruit drinks and fruit juices; [ Fruit smoothies; ] lemonade; [ seltzer water; ] Tomato juice; [ tonic water; ] Vegetable juice

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Nov 7, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 7, 2025 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 7, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
Jul 18, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Nov 12, 2024 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 3, 2020 ASGN
REGISTERED-PRINCIPAL REGISTER
Nov 12, 2019 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug 27, 2019 NPUB
PUBLISHED FOR OPPOSITION
Aug 27, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 7, 2019 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jul 23, 2019 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 16, 2019 CNSA
PREVIOUS ALLOWANCE COUNT WITHDRAWN
Jul 16, 2019 ZZZX
WITHDRAWN FROM PUB - OG REVIEW QUERY
Jul 9, 2019 PBCR
ASSIGNED TO LIE
Jun 21, 2019 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 14, 2019 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 12, 2019 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 12, 2019 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 12, 2019 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 24, 2019 GNRN
NON-FINAL ACTION E-MAILED
May 24, 2019 GNRT
NON-FINAL ACTION WRITTEN
May 24, 2019 CNRT
PREVIOUS ALLOWANCE COUNT WITHDRAWN
May 22, 2019 ZZZX
APPROVED FOR PUB - PRINCIPAL REGISTER
May 22, 2019 CNSA
ASSIGNED TO EXAMINER
May 22, 2019 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Apr 2, 2019 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 1, 2019 NWOS
NEW APPLICATION ENTERED
Mar 16, 2019 NWAP