HABI
LIVE

Serial Number

97931646

Owner

AdTheorent, Inc.

Attorney

Brooke Erdos Singer

Filing Date

May 11, 2023

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HABI Trademark

Serial Number: 97931646 • Registration: 7400681

HABI is a trademark filed by AdTheorent, Inc. on May 11, 2023. The trademark is classified under Class 42 (Computer & Scientific). The application is currently registered and active.

Owner Contact Info

AdTheorent, Inc. (11 trademarks)

330 Hudson Street
New York, NY 10013

Entity Type: 03

CADENT, LLC

1450 BROADWAY, SUITE 502
NEW YORK, NY 10018

Entity Type: 16

Trademark Details

Filing Date

May 11, 2023

Registration Date

May 28, 2024

Published for Opposition

March 12, 2024

Goods & Services

Providing on-line non-downloadable software for data analysis, audience data research, algorithm and machine learning predictive model creation and tracking, and optimizing and calculating return on investment in connection with the same; Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing media strategies and purchases of digital media; Providing on-line non-downloadable software for managing, collecting, monitoring and analyzing web, blog, app, video and other online site traffic, aggregate user preferences and attributes, and links in real time; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for evaluating, scoring and purchasing digital media, and research and analysis of audience data

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 3, 2026 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 26, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 26, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 26, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 26, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 26, 2025 COAR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 28, 2024 NRCC
REGISTERED-PRINCIPAL REGISTER
May 28, 2024 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 12, 2024 NPUB
PUBLISHED FOR OPPOSITION
Mar 12, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 21, 2024 NONP
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 21, 2024 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 6, 2024 CNSA
ASSIGNED TO EXAMINER
Jan 27, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 11, 2023 NWOS
NEW APPLICATION ENTERED
May 15, 2023 NWAP