H-E-B GO
LIVE

Serial Number

87700033

Owner

H-E-B, LP

Attorney

Sherri L. Eastley

First Use Date

Dec 7, 2017

Filing Date

Nov 28, 2017

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H-E-B GO Trademark

Serial Number: 87700033 • Registration: 5840347

H-E-B GO is a trademark filed by H-E-B, LP on November 28, 2017. The trademark is classified under Class 9 (Computers & Electronics). The application is currently registered and active.

Owner Contact Info

H-E-B, LP (915 trademarks)

646 SOUTH FLORES
SAN ANTONIO, TX 78204

Entity Type: 13

HEB GROCERY COMPANY, LP (1,223 trademarks)

Corporate Law Department
SAN ANTONIO, TX 78204

Entity Type: 13

Trademark Details

Filing Date

November 28, 2017

Registration Date

August 20, 2019

First Use Anywhere

December 7, 2017

First Use in Commerce

December 7, 2017

Published for Opposition

November 20, 2018

Goods & Services

Software that allows users to scan grocery and department store items and enables users to make electronic payments for the goods; software that allows grocery and department store customers to access order history and coupons, and enables users to scan and pay for store products; Downloadable computer software that enables users to make electronic payments for purchases; Computer software and hardware for processing payments; [ radio-frequency identification (RFID) readers; radio-frequency identification (RFID) tags; software that enables store customers to use a wireless mobile device to scan store products, add them to their cart and pay for the products by telephone, dedicated pay stations, or through electronic payment; ] software that enables store customers to access coupons [ and recipes ] on wireless electronic devices; apparatus for electronic payment processing, namely, electronic payment terminals, data processing apparatus, card readers, [ and tablet computers ] with Magnetic Stripe Readers (MSR), chip card reader and near field communication (NFC) technology-enabled readers; [ computer software for searching, organizing, and tracking information regarding consumer products and consumables; ] Mobile phone software and computer software [ for mobile digital devices ] that enables users to access coupons, [ price-comparison information, product reviews, and discount information, ] that enables purchases, [ that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, ] that enables electronic payments for purchases, [ that enables users to create, organize and share shopping lists for personal use or use by others, that enables the transmission of messages among computer users, that enables users to upload, post, display, share or provide electronic media or information in the fields of virtual communities for social networking, that enables file sharing, exchanging data, processing and transmitting images, graphics, audio, video, and text, enables product search, item search and product suggestions all marketed to consumers; ] computer application software for wireless mobile devices to enable users to access and receive product [ alerts, ] discount offers and electronic consumer coupons for immediate or future use by consumers at retail grocery stores and retail department stores [ ; consumer coupons for retail grocery stores and retail department stores ] downloaded from a global computer network

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 15, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 15, 2025 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 28, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
Aug 13, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 20, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Aug 20, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 18, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 17, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 9, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 9, 2019 AITU
USE AMENDMENT FILED
Jun 18, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 18, 2019 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 15, 2019 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 20, 2018 NPUB
PUBLISHED FOR OPPOSITION
Nov 20, 2018 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 31, 2018 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 13, 2018 CNSA
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 12, 2018 ASGN
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 1, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug 31, 2018 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Aug 31, 2018 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 3, 2018 GNRN
NON-FINAL ACTION E-MAILED
Mar 3, 2018 GNRT
NON-FINAL ACTION WRITTEN
Mar 3, 2018 CNRT
ASSIGNED TO EXAMINER
Mar 3, 2018 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Dec 9, 2017 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 8, 2017 NWOS
NEW APPLICATION ENTERED
Dec 1, 2017 NWAP