H-E-B
LIVE

Serial Number

97225374

Owner

H-E-B, LP

Attorney

Sherri L. Eastley

Filing Date

Jan 18, 2022

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H-E-B Trademark

Serial Number: 97225374 • Registration: 8118675

H-E-B is a trademark filed by H-E-B, LP on January 18, 2022. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

H-E-B, LP (914 trademarks)

646 SOUTH FLORES
SAN ANTONIO, TX 78204

Entity Type: 13

Trademark Details

Filing Date

January 18, 2022

Registration Date

January 27, 2026

Published for Opposition

November 8, 2022

Goods & Services

Advertising, marketing and promotion services; Advertising planning; Advertising analysis; Preparing and placing advertisements for others; Preparation and realization of media and advertising plans and concepts; Consultancy regarding advertising communication strategies; Promoting the goods and services of others; Promoting and marketing the goods and services of others by distributing coupons; Advertising and marketing consultancy; Providing marketing and advertising analysis services measuring impact of advertising on sales and brand penetration; Advertising and marketing services, namely, providing retail performance analysis; Dissemination of advertising matter; Rental of advertising space; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Marketing consulting, namely, tracking and reporting online, digital and omni channel marketing activities of others; Business consulting and information services; Retail and online retail grocery store services; Statistical evaluations of marketing data and consultation related thereto; Market segmentation consultation; Demographic consultation and studies; Business advice and commercial information; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and branding services, namely, providing brand penetration data and demographic data; Marketing services, namely, providing target demographic segmentation analysis and recommendations; Providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Media buying advice and consultancy; Media buying and media planning services being planning, purchase and procurement of media advertising for others

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Jan 27, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Jan 27, 2026 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jan 2, 2026 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jan 2, 2026 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Dec 31, 2025 SUPC
USE AMENDMENT FILED
Dec 30, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Dec 30, 2025 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 11, 2025 EXRA
SOU EXTENSION 5 GRANTED
Dec 11, 2025 EX5G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Dec 11, 2025 AITU
SOU EXTENSION 5 FILED
Jun 30, 2025 EXT5
SOU TEAS EXTENSION RECEIVED
Jun 30, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 3, 2025 EXRA
SOU EXTENSION 4 GRANTED
Dec 27, 2024 EX4G
SOU EXTENSION 4 FILED
Dec 27, 2024 EXT4
SOU TEAS EXTENSION RECEIVED
Dec 27, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 26, 2024 EXRA
SOU EXTENSION 3 GRANTED
Jun 26, 2024 EX3G
SOU EXTENSION 3 FILED
Jun 26, 2024 EXT3
SOU TEAS EXTENSION RECEIVED
Jun 26, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 26, 2023 EXRA
SOU EXTENSION 2 GRANTED
Dec 22, 2023 EX2G
SOU EXTENSION 2 FILED
Dec 22, 2023 EXT2
SOU TEAS EXTENSION RECEIVED
Dec 22, 2023 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jul 4, 2023 EXRA
SOU EXTENSION 1 GRANTED
Jun 30, 2023 EX1G
SOU EXTENSION 1 FILED
Jun 30, 2023 EXT1
SOU TEAS EXTENSION RECEIVED
Jun 30, 2023 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 3, 2023 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 8, 2022 NPUB
PUBLISHED FOR OPPOSITION
Nov 8, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 19, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 1, 2022 CNSA
EXAMINER'S AMENDMENT ENTERED
Oct 1, 2022 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Oct 1, 2022 GNEN
EXAMINERS AMENDMENT E-MAILED
Oct 1, 2022 GNEA
EXAMINERS AMENDMENT -WRITTEN
Oct 1, 2022 CNEA
ASSIGNED TO EXAMINER
Sep 29, 2022 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 24, 2022 NWOS
NEW APPLICATION ENTERED
Jan 21, 2022 NWAP