GUSTO
LIVE

Serial Number

86982600

Owner

ZenPayroll, Inc.

Attorney

Connie L. Ellerbach, Esq.

First Use Date

Sep 17, 2015

Filing Date

Jul 30, 2015

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GUSTO Trademark

Serial Number: 86982600 • Registration: 5781993

GUSTO is a trademark filed by ZenPayroll, Inc. on July 30, 2015. The trademark is classified under Class 36 (Insurance & Financial), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

ZenPayroll, Inc. (8 trademarks)

21 Stillman Street, Unit #6
San Francisco, CA 94107

Entity Type: 03

GUSTO, INC. (18 trademarks)

525 20TH ST.
SAN FRANCISCO, CA 94107

Entity Type: 03

Trademark Details

Filing Date

July 30, 2015

Registration Date

June 18, 2019

First Use Anywhere

September 17, 2015

First Use in Commerce

September 17, 2015

Published for Opposition

August 8, 2017

Goods & Services

Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services; employee benefits administration, namely, administration of employee benefit plans concerning insurance

Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace/employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 15, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 15, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 15, 2026 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct 21, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 21, 2025 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 20, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
Jun 18, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jun 18, 2024 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 24, 2021 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 19, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 19, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 19, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 19, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 19, 2021 COAR
REGISTERED-PRINCIPAL REGISTER
Jun 18, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
May 15, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
May 14, 2019 CNPR
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 8, 2019 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 8, 2019 CRFA
ASSIGNED TO LIE
Mar 29, 2019 ALIE
STATEMENT OF USE PROCESSING COMPLETE
Mar 25, 2019 SUPC
USE AMENDMENT FILED
Mar 7, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
Mar 7, 2019 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 28, 2018 EXRA
SOU EXTENSION 2 GRANTED
Nov 26, 2018 EX2G
SOU EXTENSION 2 FILED
Nov 26, 2018 EXT2
SOU TEAS EXTENSION RECEIVED
Nov 26, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 31, 2018 EXRA
SOU EXTENSION 1 GRANTED
May 29, 2018 EX1G
SOU EXTENSION 1 FILED
May 29, 2018 EXT1
SOU TEAS EXTENSION RECEIVED
May 29, 2018 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 28, 2017 NOAM
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Oct 18, 2017 ETOP
EXTENSION OF TIME TO OPPOSE RECEIVED
Aug 29, 2017 ETOF
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug 8, 2017 NPUB
PUBLISHED FOR OPPOSITION
Aug 8, 2017 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jul 19, 2017 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 27, 2017 CNSA
DIVISIONAL PROCESSING COMPLETE
Jun 27, 2017 DPCC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 24, 2017 AITU
DIVISIONAL REQUEST RECEIVED
May 18, 2017 DRRR
TEAS REQUEST TO DIVIDE RECEIVED
May 18, 2017 ERTD
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 16, 2017 GNRN
NON-FINAL ACTION E-MAILED
May 16, 2017 GNRT
NON-FINAL ACTION WRITTEN
May 16, 2017 CNRT
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Apr 5, 2017 GNRN
NON-FINAL ACTION E-MAILED
Apr 5, 2017 GNRT
NON-FINAL ACTION WRITTEN
Apr 5, 2017 CNRT
PREVIOUS ALLOWANCE COUNT WITHDRAWN
Mar 16, 2017 ZZZX
LETTER OF PROTEST EVIDENCE FORWARDED
Mar 16, 2017 LOPT
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 10, 2017 CNSA
EXAMINER'S AMENDMENT ENTERED
Mar 10, 2017 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Mar 10, 2017 GNEN
EXAMINERS AMENDMENT E-MAILED
Mar 10, 2017 GNEA
EXAMINERS AMENDMENT -WRITTEN
Mar 10, 2017 CNEA
NOTIFICATION OF SUBSEQUENT FINAL EMAILED
Feb 10, 2017 GNS1
CONTINUATION OF FINAL REFUSAL E-MAILED
Feb 10, 2017 GNCF
ACTION CONTINUING A FINAL - COMPLETED
Feb 10, 2017 CNCF
TEAS/EMAIL CORRESPONDENCE ENTERED
Jan 6, 2017 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 5, 2017 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Jan 5, 2017 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
Jul 5, 2016 GNFN
FINAL REFUSAL E-MAILED
Jul 5, 2016 GNFR
FINAL REFUSAL WRITTEN
Jul 5, 2016 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
May 18, 2016 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 17, 2016 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
May 17, 2016 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Nov 17, 2015 GNRN
NON-FINAL ACTION E-MAILED
Nov 17, 2015 GNRT
NON-FINAL ACTION WRITTEN
Nov 17, 2015 CNRT
ASSIGNED TO EXAMINER
Nov 10, 2015 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 5, 2015 NWOS
NEW APPLICATION ENTERED
Aug 3, 2015 NWAP