GREENBACKS Trademark

Market assessment services; Market intelligence services; Market research services; Marketing services

1. Providing online computer databases featuring information in the field of anonymized consumer demographic, biometric, genotypic, genetic, genomic, molecular, or biomarker data; 2. Providing online computer databases featuring aggregated, individual, and anonymized product interaction data, based on reports of individual product interactions; 3. Application service provider (ASP) featuring software for providing access to multiple databases containing aggregated and anonymized results of product interactions with reported consumers at the individual level; 4. Application service provider (ASP) featuring software for use in data exchange, monetization, report generation, user identification, and membership identification, all in the fields of genetics and genetic testing; 5. Providing market analytics and informational reports based upon anonymized consumer demographic, biometrics, genetic, genomic, molecular, and biomarker data; 6. Software as a service (SAAS) services featuring software for research and analysis of consumer demographic, biometric, and product interaction data on an individualized basis; 7. Application service provider featuring application programming interface (API) software for others to build and market DNA-personalized products and services; 8. Platform as a service (PaaS) featuring computer software platforms to gather, compile, analyze, authenticate, validate, control, protect, exchange, and monetize genetic, genomic, molecular, and biomarker data; providing browser-based online non-downloadable computer software for use in management of genetic, genomic, molecular, and biomarker data; 9. Platform as a service (PaaS) featuring computer software platforms to specifically authorize collection, use, or exchange of a user's genetic, genomic, molecular, and biomarker data. With controls to prohibit unauthorized collection, use, or exchange of a user's data, and to collect and store the user's genetic, genomic, molecular, and biomarker data for the individual's use; providing a website featuring information on DNA data ownership, management, use, and personalization; 10. Computer security services in the nature of providing authentication and validation of data and personal DNA or identity information and enabling users to confirm their identity and prevent identity theft and fraudulent activity; Identity validation services, namely, providing authentication of personal DNA and identity information; user verification services, Including providing authentication of personal biometric identification information; Providing user authentication services using single sign-on technology for online software applications; 11. Providing user authentication services using single sign-on technology, biometric hardware and software technology for e-commerce; Electronic monitoring of personally identifying information to detect identity theft via the internet; 12. Computer security services, namely, enforcing, restricting and controlling access privileges of users of computing resources for cloud, mobile or network resources based on assigned credentials; Computer security services, namely, restricting unauthorized access to hard drives, computer networks, websites, and databases; 13. Providing user authentication services using biometric hardware and software technology for website access, computer network access, database access, e-commerce transactions, secure entry and exit door access.