GOOD BORING Trademark

Serial Number: 99551208

GOOD BORING is a trademark filed by Golub Capital LLC on December 16, 2025. The trademark is classified under Class 9 (Computers & Electronics), Class 36 (Insurance & Financial), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 16 (Paper Goods). The application is currently pending registration.

Trademark Classes

Class 9 - Computers & Electronics

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Class 41 - Education & Entertainment

Education; providing of training; entertainment; sporting and cultural activities

Class 42 - Computer & Scientific

Scientific and technological services; industrial analysis and research services

Class 16 - Paper Goods

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

Owner Contact Info

Golub Capital LLC (5 trademarks)

ATTN: Co-General Counsel & CCO
Chicago, IL 60606

Entity Type: 16

Legal Representation

Attorney of Record

Joshua S. Jarvis

17 trademarks filed View all →

Correspondence Address

Joshua S. Jarvis FOLEY HOAG LLP

155 Seaport Blvd.

Boston, MA 02210

United States

Trademark Details

Filing Date

December 16, 2025

Registration Date

Not Registered

First Use Anywhere

September 19, 2024

First Use in Commerce

September 19, 2024

Published for Opposition

June 23, 2026

Goods & Services

Printed materials, namely, printed written articles, reports, and periodicals in the fields of finance, lending, investments, and asset management, and financial advisory services

Financial services, namely, investment advisory and investment management services for private investment funds, pooled investment vehicles and investment accounts; Investment management; money lending, commercial lending, middle-market commercial and consumer lending, and financial consultation services regarding lending services; Investment of funds for others; Investment consultation; Financial asset management; Financial advisory services; Providing financial information

Digital materials, namely, downloadable text and multimedia files in the fields of finance, lending, investments, asset management, and financial advisory services.

Educational services, namely, providing classes, courses, seminars, and non-downloadable webinars in the fields of finance, lending, investments, asset management, and financial advisory services, and distribution of course and educational materials in connection therewith; Providing online non-downloadable electronic publications in the nature of blogs, brochures, slide decks, and white papers being research reports in the field of finance, lending, investments, asset management, and financial advisory services; providing online non-downloadable articles in the field of finance, lending, investments, asset management, and financial advisory services

Software as a service (SAAS) services featuring software for managing, viewing, and transacting investments, viewing investment portfolios, and managing, viewing, uploading, downloading, and sharing investment documents, tax documents, financial statements, and legal documents; Providing temporary use of on-line non-downloadable software for managing, viewing, and transacting investments, viewing investment portfolios, and managing, viewing, uploading, downloading, and sharing investment documents, tax documents, financial statements, and legal documents