GOOD. BETTER. BEHR.

LIVE

Serial Number

78571539

Owner

BEHR PROCESS LLC

Attorney

Kirk W. Rudolph

First Use Date

Aug 7, 2005

Filing Date

Feb 21, 2005

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GOOD. BETTER. BEHR. Trademark

Serial Number: 78571539 • Registration: 3703569

GOOD. BETTER. BEHR. is a trademark filed by BEHR PROCESS LLC on February 21, 2005. The trademark is classified under Class 2 (Paints). The application is currently registered and active.

Trademark Classes

Class 2 - Paints

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood

Owner Contact Info

BEHR PROCESS LLC (105 trademarks)

1801 E. ST. ANDREW PLACE
SANTA ANA, CA 92705-5044

Entity Type: 16

Behr Process Corporation

1801 East St. Andrew Place
Santa Ana, CA 92705

Entity Type: 03

Legal Representation

Attorney of Record

Kirk W. Rudolph

315 trademarks filed View all →

Correspondence Address

Kirk W. Rudolph MASCO CORPORATION

17450 COLLEGE PARKWAY

LIVONIA, MI 48152

United States

Trademark Details

Filing Date

February 21, 2005

Registration Date

October 27, 2009

First Use Anywhere

August 7, 2005

First Use in Commerce

August 7, 2005

Published for Opposition

November 15, 2005

Goods & Services

Interior And Exterior Paints, Wood Stains and Tinting Base In The Nature Of Paint

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 14, 2026 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 14, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 14, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 14, 2026 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 14, 2026 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 14, 2026 COAR

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 20, 2024 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Dec 7, 2019 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 7, 2019 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 7, 2019 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 7, 2019 APRE

TEAS SECTION 8 & 9 RECEIVED

Oct 23, 2019 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 27, 2018 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 28, 2017 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 30, 2017 TCCA

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

Nov 17, 2014 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 17, 2014 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 17, 2014 APRE

TEAS SECTION 8 & 15 RECEIVED

Oct 31, 2014 E815

REGISTERED-PRINCIPAL REGISTER

Oct 27, 2009 R.PR

LAW OFFICE REGISTRATION REVIEW COMPLETED

Sep 23, 2009 REGV

ASSIGNED TO LIE

Sep 23, 2009 ALIE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 14, 2009 CNPR

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 3, 2009 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 31, 2009 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 31, 2009 TROA

NON-FINAL ACTION MAILED

Mar 3, 2009 CNRT

SU - NON-FINAL ACTION - WRITTEN

Mar 3, 2009 CNRT

STATEMENT OF USE PROCESSING COMPLETE

Feb 23, 2009 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 23, 2009 AITU

USE AMENDMENT FILED

Feb 5, 2009 IUAF

TEAS STATEMENT OF USE RECEIVED

Feb 5, 2009 EISU

SOU EXTENSION 5 GRANTED

Aug 6, 2008 EX5G

SOU EXTENSION 5 FILED

Aug 6, 2008 EXT5

SOU TEAS EXTENSION RECEIVED

Aug 6, 2008 EEXT

ASSIGNED TO EXAMINER

Jun 12, 2008 DOCK

SOU EXTENSION 4 GRANTED

Feb 5, 2008 EX4G

SOU EXTENSION 4 FILED

Feb 5, 2008 EXT4

SOU TEAS EXTENSION RECEIVED

Feb 5, 2008 EEXT

SOU EXTENSION 3 GRANTED

Aug 6, 2007 EX3G

SOU EXTENSION 3 FILED

Aug 6, 2007 EXT3

SOU TEAS EXTENSION RECEIVED

Aug 6, 2007 EEXT

SOU EXTENSION 2 GRANTED

Feb 1, 2007 EX2G

SOU EXTENSION 2 FILED

Feb 1, 2007 EXT2

SOU TEAS EXTENSION RECEIVED

Feb 1, 2007 EEXT

SOU EXTENSION 1 GRANTED

Jul 26, 2006 EX1G

SOU EXTENSION 1 FILED

Jul 26, 2006 EXT1

SOU TEAS EXTENSION RECEIVED

Jul 26, 2006 EEXT

NOA MAILED - SOU REQUIRED FROM APPLICANT

Feb 7, 2006 NOAM

PUBLISHED FOR OPPOSITION

Nov 15, 2005 PUBO

NOTICE OF PUBLICATION

Oct 26, 2005 NPUB

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 27, 2005 PREV

ASSIGNED TO LIE

Sep 27, 2005 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 16, 2005 CNSA

ASSIGNED TO EXAMINER

Sep 15, 2005 DOCK

NEW APPLICATION ENTERED

Mar 2, 2005 NWAP

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