GOING THERE WITH PLATINUM
LIVE

Serial Number

99379573

Owner

American Express Marketing & Development Corp.

Filing Date

Sep 8, 2025

Add to watchlist:

No watchlists yet
View on USPTO

GOING THERE WITH PLATINUM Trademark

Serial Number: 99379573

GOING THERE WITH PLATINUM is a trademark filed by American Express Marketing & Development Corp. on September 8, 2025. The trademark is classified under Class 9 (Computers & Electronics), Class 36 (Insurance & Financial), Class 39 (Transportation & Storage), Class 41 (Education & Entertainment), Class 43 (Hotels & Restaurants), Class 45 (Legal & Security Services), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

American Express Marketing & Development Corp. (1,058 trademarks)

NEW YORK, NY 10285

Entity Type: 03

Trademark Details

Filing Date

September 8, 2025

Registration Date

Not Registered

Published for Opposition

March 31, 2026

Goods & Services

Magnetic encoded cards and cards containing an integrated circuit chip in the nature of smart cards all containing programming used to process payments; cards encoded with security features for authentication purposes; charge cards, bank cards, credit cards, debit cards, chip cards, stored value cards, electronic data carrier cards, and payment cards all encoded; downloadable mobile applications for managing bank accounts, credit card accounts, electronic transmission of funds, and financial transactions; downloadable computer software and applications for mobile devices that facilitate the identification and authentication of near field communication (NFC) devices and radio frequency identification (RFID) devices; downloadable computer software and applications for mobile devices comprising a digital wallet that stores customer account information and permits consumers to access coupons, vouchers, voucher codes and rebates at retailers and to obtain loyalty or monetary rewards that can be credited to their accounts; downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network; downloadable software application for use in connection with contactless payment terminals for the purpose of allowing merchants to accept contactless mobile commerce transactions, contactless presentation of loyalty credentials, and contactless redemption of coupons, rebates, discounts, vouchers and special offers.

Temporary accommodation information, advice and reservation services; travel agency services for booking accommodation; travel agency services, namely, making reservations for temporary lodging, restaurants, and meals.

Financial services, namely, credit card and charge card payment processing services; assistance with electronic transfers of money, namely, electronic transfer of money; banking services; foreign currency exchange services; payment processing services, namely, charge card, credit card, prepaid card, gift card, stored value card and payment card transaction processing services; electronic charge card, credit card, prepaid card, gift card, stored value card and payment card transactions, namely, processing of payments for electronic charge cards, credit cards, prepaid cards, gift cards, stored value cards and payment cards; issuing charge cards, credit cards, prepaid cards, prepaid gift cards, stored value cards and payment cards; authorized credit by means of computer, namely, credit card authorization services via computer; providing online information for merchants regarding guidelines and fees pertaining to credit card acceptance.

Concierge services, namely, hotel concierge services; concierge services for others comprising making requested personal arrangement and reservations and providing customer-specific information to meet individual needs rendered to credit card customers.

Ticket reservation and booking services for education, entertainment and sports activities and events; arranging for ticket reservations for shows and other entertainment events; arranging for ticket reservations and admission to music, theater, fashion, film, and sports events.

Advertising services; business management; business administration; advertising, marketing and promotional consultancy, advisory and assistance services; loyalty, incentive and bonus program services, namely, business administration of loyalty, incentive and consumer bonus programs; distribution of advertising, marketing and promotional material; data processing services; business analysis and information services, and market research; business strategy development services; business management services relating to the development of businesses; business development services, namely, providing start-up support for businesses of others; business management consultation; assisting businesses in obtaining government contracts; corporate meeting management services; promoting the sale of goods and services of others by awarding purchase points for credit card use; promoting the sale of credit card accounts through the administration of incentive award programs; providing an online commercial information directory on the internet; providing an online business directory information service featuring information regarding merchants who accept payment by credit card.

Travel agency services, namely, arranging the transportation of passengers by land, air and water; cargo handling services, namely, handling of passengers' luggage and arranging baggage transfer; travel agency services, namely, arranging for automobile and bus rentals; tour information services about transportation for travel tours; arranging transport for travel tours as a bonus program for credit card customers.

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 26, 2026 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 31, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 31, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 25, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 9, 2026 CNSA
EXAMINER'S AMENDMENT ENTERED
Mar 9, 2026 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Mar 9, 2026 GNEN
EXAMINERS AMENDMENT E-MAILED
Mar 9, 2026 GNEA
EXAMINERS AMENDMENT -WRITTEN
Mar 9, 2026 CNEA
NOTIFICATION OF FINAL REFUSAL EMAILED
Jan 5, 2026 GNFN
FINAL REFUSAL E-MAILED
Jan 5, 2026 GNFR
FINAL REFUSAL WRITTEN
Jan 5, 2026 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 19, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 19, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 19, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Nov 25, 2025 GNRN
NON-FINAL ACTION E-MAILED
Nov 25, 2025 GNRT
NON-FINAL ACTION WRITTEN
Nov 25, 2025 CNRT
ASSIGNED TO EXAMINER
Nov 20, 2025 DOCK
APPLICATION FILING RECEIPT MAILED
Sep 8, 2025 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 8, 2025 NWOS
NEW APPLICATION ENTERED
Sep 8, 2025 NWAP