GO SMARTER Trademark

Financial services, namely, banking services, educational credit and loan services, and educational student loan services; banking services, namely, providing personal loans, retail deposit account services, and savings account services; administration of savings accounts; credit card authorization services; issuance of credit cards; providing cash and other rebates for credit card use as part of a customer loyalty program; loan origination services, purchasing, and servicing educational loans, extending lines of credit for business customers in the nature of educational and financial lenders for the purpose of funding educational loans; financial student loan services, namely, educational loan processing, approval, and administration; providing information in the field of financing higher education and minimizing debt to assist students and their families; loan financing, namely, providing student loans; providing student loan information; education financial planning services, namely, assisting students in calculating costs and return on investment, filing for federal loans, and tracking all sources of financial funding; college completion planning services, namely, offering study support in the nature of providing financial support to students for the purpose of facilitating educational opportunities; college consulting services, namely, assisting students in applying for scholarships and financial aid; providing advice and information in the field of collegiate scholarships via a website; providing an interactive website featuring advice and information in the field of collegiate scholarships; charitable fund raising; providing grants to non-profit organizations and students for programs and initiatives that increase a student's access to post-secondary education; college counseling services, namely, assisting students in applying for scholarships and financial aid; providing information in the field of financial planning for higher education

College completion planning services, namely, promoting education in the financial literacy field; Market analysis, market research and market intelligence services; sales promotion of the goods and services of others; search engine optimization for promoting the goods and services of others; ad serving, namely, placing advertisements on websites and through mobile apps for others; promoting the goods and services of others through influencers; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions

Communication services, namely, video broadcasting services over the internet or other communications network in the nature of electronically transmitting advertising videos played online and on television monitors in retail stores; narrowcasting in the nature of streaming advertising video material on the internet and via in-store television networks, namely, video narrowcasting services

Non-downloadable software for use by prospective applicants of academic scholarships to search, manage, view, and/or identify appropriate academic scholarships to educational institutions, and other associated scholarship application and requirements content; Non-downloadable software for use for college completion planning services; Providing online, non-downloadable software for administration of savings accounts, credit card authorization services, issuance of credit cards, originating, purchasing, and servicing educational loans, providing information in the field of financing higher education and minimizing debt, loan financing, providing student loan information, education financial planning services, college completion planning services for providing an interactive website featuring advice and information in the field of collegiate scholarships, in the fields of charitable fundraising, providing grants to non-profit organizations and students, financial services, banking services, financial loan services, college consulting services; Providing online non-downloadable software for use as a searchable database for use in the fields of education services, admission consulting services, college consulting services, providing information on attending college and university; Providing online non-downloadable software for use by prospective applicants of academic scholarships to search, manage, view and/or identify appropriate academic scholarships to educational institutions, and other associated scholarship application and requirements content; Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing an interactive website featuring technology that allows users to place advertisements and track advertising performance, manage, distribute, and serve advertising, analyze advertising information, report advertising statistics, and optimize advertising performance; Platform as a service (PAAS) featuring online non-downloadable software platforms for gathering and analyzing information to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations; providing an Internet website portal and online marketing tool, namely, providing a website featuring on-line non-downloadable software tools for gathering and analyzing data to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations

Education services, namely, a college awareness program in the nature of providing information on attending college for elementary and junior high school students; admission consulting services, namely, consulting in the field of college admissions, specifically, college selection, completing admissions applications, and preparation for college admission interviews; college consulting services, namely, assisting students in finding colleges and universities and completing the application process; providing a web site that features information on attending college and university with an emphasis on newly enrolled students; providing information directed to college search; providing information on attending college and universities; Providing a website featuring resources, namely, non-downloadable publications in the nature of articles and reports in the fields of marketing and advertising

Downloadable software in the nature of a mobile application for use by prospective applicants of academic scholarships to search, manage, view, and/or identify appropriate academic scholarships to educational institutions, and other associated scholarship application and requirements content; Downloadable software in the nature of a mobile application for use for college completion planning services; Downloadable software in the nature of a mobile application for administration of savings accounts, credit card authorization services, issuance of credit cards, originating, purchasing, and servicing educational loans, providing information in the field of financing higher education and minimizing debt, loan financing, providing student loan information, education financial planning services, college completion planning services, providing an interactive website featuring advice and information in the field of collegiate scholarships, in the fields of charitable fund raising, providing grants to non-profit organizations and students, financial services, banking services, financial loan services, college consulting services; Downloadable software in the nature of a mobile application for use as a servicing platform and functional tool for searching, retrieving, storing, organizing, and managing financial and education services data and information for use in the fields of education services, admission consulting services, college consulting services, providing information on attending college and university; Computer hardware and recorded software for incorporating advertisements onto splash screens, pop-up displays, and browser displays of computers accessing wireless networking systems; recorded and downloadable computer software for planning, scheduling, downloading, and managing advertisements onto video and/or audio output devices, namely, televisions, flat panels, digital signs, radios, intercoms, paging systems, public announcement systems, telephone systems, speakers, mobile communications devices, or other video and/or audio output devices; recorded and downloadable software and downloadable software in the nature of a mobile application, namely, software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same, for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; interactive computer kiosk systems, namely, information display terminals comprising computers, computer hardware, computer peripherals and downloadable computer operating software, for use in providing marketing, advertising and sales information and analytics, for use in advertising and marketing placement information and services, and for use in connecting and engaging with consumers across e-commerce and social media platforms; electronic downloadable publications in the nature of articles and reports in the fields of marketing and advertising