TrademarkDir
GENTLE-TREATMENT
LIVE

Serial Number

73539841

Owner

JOHNSON PRODUCTS CO., INC.

Attorney

Nathan C. Belzer

First Use Date

Nov 10, 1980

Filing Date

May 28, 1985

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GENTLE-TREATMENT Trademark

Serial Number: 73539841 • Registration: 1376790

GENTLE-TREATMENT is a trademark filed by JOHNSON PRODUCTS CO., INC. on May 28, 1985. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

JOHNSON PRODUCTS CO., INC. (160 trademarks)

8522 SOUTH LAFAYETTE AVENUE
CHICAGO, IL 60620

Entity Type: 03

WELLA PERSONAL CARE OF NORTH AMERICA, INC. (19 trademarks)

3 UNIVERSITY PLAZA, SUITE 400
HACKENSACK, NJ 07601

Entity Type: 03

THE WELLA CORPORATION (61 trademarks)

6109 DESOTO AVENUE
WOODLAND HILLS, CA 91367

Entity Type: 03

JOHNSON PRODUCTS COMPANY, INC. (38 trademarks)

The Bank Tower at Oak Cliff, Suite 1305
DALLAS, TX 75208

Entity Type: 03

Trademark Details

Filing Date

May 28, 1985

Registration Date

January 7, 1986

First Use Anywhere

November 10, 1980

First Use in Commerce

November 14, 1980

Published for Opposition

October 15, 1985

Goods & Services

HAIR CARE PRODUCTS NAMELY, HAIR CONDITIONING RELAXER KIT CONSISTING OF CREME RELAXER WITH BUILT IN CONDITIONER, LIQUID ACTIVATOR, NEUTRALIZING SHAMPOO AND SETTING LOTION, HAIR DRESS, HAIR SPRAY, SHAMPOOS FOR THE HAIR, RELAXERS, NEUTRALIZERS, SETTING LOTIONS [ AND SETTING GELS, ] CONDITIONERS, [ CREME RINSE, WAVING LOTIONS, PERMANENT WAVING KITS CONTAINING HAIR RELAXER, NEUTRALIZING SHAMPOO, ] HAIR SETTING LOTION, LIQUID ACTIVATORS [ , AND BODY LOTIONS AND FRAGRANCES ]

Filing History

POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Apr 16, 2026 PR89
POST REGISTRATION ACTION MAILED - SEC. 7
Apr 16, 2026 PRAM
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 6, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 6, 2026 E89R
TEAS SECTION 7 REQUEST RECEIVED
Jan 6, 2026 ES7R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 7, 2025 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 8, 2017 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 15, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 15, 2017 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Mar 15, 2016 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Mar 15, 2016 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 15, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 15, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 7, 2016 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 31, 2013 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 25, 2013 TCCA
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 21, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 14, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 27, 2009 ASGN
CASE FILE IN TICRS
May 28, 2008 CFIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 19, 2008 TCCA
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Feb 8, 2006 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 8, 2006 89AG
ASSIGNED TO PARALEGAL
Jan 26, 2006 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jan 5, 2006 89AF
TEAS SECTION 8 & 9 RECEIVED
Jan 5, 2006 E89R
PAPER RECEIVED
Jun 16, 2003 MAIL
REGISTERED - SEC. 15 ACKNOWLEDGED
Oct 16, 1992 15AK
REGISTERED - SEC. 15 AFFIDAVIT FILED
Jul 6, 1992 15AF
CANCELLATION DENIED NO. 999999
May 26, 1992 CAND
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Apr 21, 1992 8.OK
REGISTERED - SEC. 8 (6-YR) FILED
Jan 3, 1992 8.AF
CANCELLATION INSTITUTED NO. 999999
Nov 16, 1990 PETC
REGISTERED-PRINCIPAL REGISTER
Jan 7, 1986 R.PR
PUBLISHED FOR OPPOSITION
Oct 15, 1985 PUBO
NOTICE OF PUBLICATION
Sep 17, 1985 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 15, 1985 CNSA
CANCELLATION TERMINATED NO. 999999
Aug 8, 1985 CANT

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