TrademarkDir
GENTLE-TREATMENT
LIVE

Serial Number

73292991

Owner

WELLA PERSONAL CARE OF NORTH AMERICA, INC.

Attorney

Nathan C. Belzer

First Use Date

Nov 13, 1980

Filing Date

Jan 14, 1981

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GENTLE-TREATMENT Trademark

Serial Number: 73292991 • Registration: 1277666

GENTLE-TREATMENT is a trademark filed by WELLA PERSONAL CARE OF NORTH AMERICA, INC. on January 14, 1981. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

WELLA PERSONAL CARE OF NORTH AMERICA, INC. (19 trademarks)

3 UNIVERSITY PLAZA, SUITE 400
HACKENSACK, NJ 07601

Entity Type: 03

THE WELLA CORPORATION (61 trademarks)

6109 DESOTO AVENUE
WOODLAND HILLS, CA 91367

Entity Type: 03

JOHNSON PRODUCTS COMPANY, INC. (38 trademarks)

The Bank Tower at Oak Cliff, Suite 1305
DALLAS, TX 75208

Entity Type: 03

Strength of Nature, LLC (2 trademarks)

Savannah, GA 31405

Entity Type: 16

Johnson Products Co., Inc.

Chicago, IL 60620

Entity Type: 03

Trademark Details

Filing Date

January 14, 1981

Registration Date

May 15, 1984

First Use Anywhere

November 13, 1980

First Use in Commerce

November 13, 1980

Published for Opposition

February 21, 1984

Goods & Services

Hair Relaxer

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 8, 2026 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Jan 8, 2026 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 8, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 7, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 30, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
May 15, 2023 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 8, 2017 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 15, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 15, 2017 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
May 1, 2014 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 1, 2014 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 1, 2014 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Apr 29, 2014 89AF
TEAS SECTION 8 & 9 RECEIVED
Apr 29, 2014 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 31, 2013 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 25, 2013 TCCA
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 21, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 14, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 27, 2009 ASGN
CASE FILE IN TICRS
Dec 11, 2008 CFIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 19, 2008 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 27, 2007 TCCA
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jun 6, 2004 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 6, 2004 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Apr 15, 2004 89AF
TEAS SECTION 8 & 9 RECEIVED
Apr 15, 2004 E89R
PAPER RECEIVED
Jun 16, 2003 MAIL
CANCELLATION DENIED NO. 999999
May 26, 1992 CAND
CANCELLATION INSTITUTED NO. 999999
Nov 16, 1990 PETC
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 6, 1989 C15A
RESPONSE RECEIVED TO POST REG. ACTION
Oct 18, 1989 RRPR
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Oct 12, 1989 PR23
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Jul 12, 1989 815F
REGISTERED-PRINCIPAL REGISTER
May 15, 1984 R.PR
PUBLISHED FOR OPPOSITION
Feb 21, 1984 PUBO
NOTICE OF PUBLICATION
Jan 13, 1984 NPUB
NOTICE OF PUBLICATION
Jan 9, 1984 NPUB
CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov 4, 1983 CRFA
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 26, 1983 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 18, 1983 CRFA
NON-FINAL ACTION MAILED
Apr 12, 1982 CNRT
CANCELLATION TERMINATED NO. 999999
Apr 15, 1981 CANT

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