FOREVER STARTS NOW
LIVE

Serial Number

90704467

Owner

Rivian IP Holdings, LLC

Attorney

Susan M. Natland

First Use Date

May 12, 2021

Filing Date

May 11, 2021

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FOREVER STARTS NOW Trademark

Serial Number: 90704467 • Registration: 7327990

FOREVER STARTS NOW is a trademark filed by Rivian IP Holdings, LLC on May 11, 2021. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Rivian IP Holdings, LLC (156 trademarks)

35803 Veronica Street
Livonia, MI 48150

Entity Type: 16

Trademark Details

Filing Date

May 11, 2021

Registration Date

March 12, 2024

First Use Anywhere

May 12, 2021

First Use in Commerce

May 12, 2021

Published for Opposition

May 17, 2022

Goods & Services

Retail stores services featuring land vehicles and vehicles, namely, stores, outlets, and pop-up stores; providing purchase advisory and consultancy services to consumers for the purchase of land vehicles

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Feb 13, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 13, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 13, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 13, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 13, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 13, 2026 COAR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Mar 12, 2024 NRCC
REGISTERED-PRINCIPAL REGISTER
Mar 12, 2024 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 3, 2024 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 2, 2024 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 2, 2024 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 2, 2024 AITU
USE AMENDMENT FILED
Jan 11, 2024 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 11, 2024 EISU
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 25, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 25, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 25, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 25, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 25, 2023 COAR
WITHDRAWAL OF ATTORNEY GRANTED
Oct 21, 2023 WOAG
TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Oct 21, 2023 WOAR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jul 12, 2023 EXRA
SOU EXTENSION 2 GRANTED
Jul 10, 2023 EX2G
SOU EXTENSION 2 FILED
Jul 10, 2023 EXT2
SOU TEAS EXTENSION RECEIVED
Jul 10, 2023 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 27, 2022 EXRA
SOU EXTENSION 1 GRANTED
Dec 23, 2022 EX1G
SOU EXTENSION 1 FILED
Dec 23, 2022 EXT1
SOU TEAS EXTENSION RECEIVED
Dec 23, 2022 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 12, 2022 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 17, 2022 NPUB
PUBLISHED FOR OPPOSITION
May 17, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 27, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 12, 2022 CNSA
EXAMINER'S AMENDMENT ENTERED
Apr 12, 2022 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Apr 12, 2022 GNEN
EXAMINERS AMENDMENT E-MAILED
Apr 12, 2022 GNEA
EXAMINERS AMENDMENT -WRITTEN
Apr 12, 2022 CNEA
PREVIOUS ALLOWANCE COUNT WITHDRAWN
Apr 5, 2022 ZZZX
WITHDRAWN FROM PUB - OG REVIEW QUERY
Mar 15, 2022 PBCR
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 2, 2022 CNSA
ASSIGNED TO LIE
Feb 24, 2022 ALIE
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 24, 2022 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 23, 2022 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 23, 2022 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Oct 7, 2021 GNRN
NON-FINAL ACTION E-MAILED
Oct 7, 2021 GNRT
NON-FINAL ACTION WRITTEN
Oct 7, 2021 CNRT
ASSIGNED TO EXAMINER
Sep 28, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 11, 2021 NWOS
NEW APPLICATION ENTERED
May 14, 2021 NWAP