TrademarkDir
FIREFLY
LIVE

Serial Number

85817057

Owner

Hertz System, Inc.

Attorney

Dennis S. Prahl

First Use Date

Jul 31, 2013

Filing Date

Jan 7, 2013

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FIREFLY Trademark

Serial Number: 85817057 • Registration: 4728094

FIREFLY is a trademark filed by Hertz System, Inc. on January 7, 2013. The trademark is classified under Class 39 (Transportation & Storage). The application is currently registered and active.

Owner Contact Info

Hertz System, Inc.

Parsippany, NJ 07054

Entity Type: 03

Trademark Details

Filing Date

January 7, 2013

Registration Date

April 28, 2015

First Use Anywhere

July 31, 2013

First Use in Commerce

July 31, 2013

Published for Opposition

April 16, 2013

Goods & Services

short-term, passenger vehicle rental services, expressly excluding electric utility vehicles

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 30, 2026 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 28, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 28, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 28, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 28, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 23, 2025 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 11, 2024 ASCK
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 28, 2024 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 14, 2021 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 7, 2021 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
May 20, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
May 20, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 20, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Jan 25, 2021 E815
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Aug 3, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 3, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 3, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 3, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Aug 3, 2020 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 28, 2020 REM1
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 6, 2017 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 19, 2017 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 3, 2016 ASCK
REGISTERED-PRINCIPAL REGISTER
Apr 28, 2015 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 26, 2015 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 25, 2015 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 24, 2015 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 23, 2015 AITU
USE AMENDMENT FILED
Feb 13, 2015 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 13, 2015 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 2, 2014 NOAM
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 4, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 4, 2014 REAP
TTAB RELEASE CASE TO TRADEMARKS
Jul 19, 2014 TMBN
OPPOSITION TERMINATED NO. 999999
Jul 19, 2014 OP.T
OPPOSITION DISMISSED NO. 999999
Jul 19, 2014 OP.D
PAPER RECEIVED
Jul 11, 2014 MAIL
OPPOSITION INSTITUTED NO. 999999
Jun 13, 2013 OP.I
EXTENSION OF TIME TO OPPOSE RECEIVED
May 9, 2013 ETOF
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 16, 2013 NPUB
PUBLISHED FOR OPPOSITION
Apr 16, 2013 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 27, 2013 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 8, 2013 CNSA
ASSIGNED TO EXAMINER
Mar 5, 2013 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 16, 2013 NWOS
NEW APPLICATION ENTERED
Jan 10, 2013 NWAP

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