FAIR
LIVE

Serial Number

50096587

Owner

Fair Holdings, Inc.

Attorney

Britt L. Anderson

Filing Date

Sep 8, 2026

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FAIR Trademark

Serial Number: 50096587

FAIR is a trademark filed by Fair Holdings, Inc. on September 8, 2026. The trademark is classified under Class 9 (Computers & Electronics), Class 36 (Insurance & Financial), Class 39 (Transportation & Storage), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Fair Holdings, Inc.

225 Santa Monica Blvd, 12th Floor
Santa Monica, CA 90401

Entity Type: 03

Trademark Details

Filing Date

September 8, 2026

Registration Date

Not Registered

Goods & Services

Providing temporary use of non-downloadable software for listing and searching for transportation services, booking transportation services, and arranging for drop off and pick up of vehicles to customers; providing temporary use of non-downloadable computer programs for use in scheduling, planning, organizing, managing, and enabling payment for the temporary use of motor vehicles on a rental, lease, or subscription basis; application service provider services featuring computer programs for use in transportation reservation services and for scheduling, planning, organizing, and managing the temporary use of motor vehicles, for scheduling and maintaining vehicle inventory and reservations, and for use in enabling communication with vehicle owners, renters, lessees, and subscribers; computer services, namely, providing temporary use of online non-downloadable software and maintaining computer software platforms, all for use in organizing, administration, and management of motor vehicle sharing, rental, leasing, and subscription services; software as a service (SaaS) featuring software for providing access to an electronic marketplace for automobiles and other vehicles available for rent, lease, or subscription; Software as a service (SaaS) featuring software for obtaining insurance quotes, purchasing and managing insurance policies and vehicle protection products, making insurance premium payments, and submitting and tracking insurance claims; artificial intelligence as a service (AIaaS) featuring software using artificial intelligence for answering consumer questions and generating personalized vehicle, insurance, financing, and protection-product recommendations; Providing temporary use of non-downloadable software for collecting and analyzing vehicle telematics data for insurance rating and pricing

Vehicle subscription services, namely, providing temporary use of motor vehicles on a subscription basis; vehicle leasing services; vehicle rental services; car sharing services; motor vehicle sharing services, namely, providing temporary use of motor vehicles; management, administration, and organization of vehicle subscription, leasing, rental, and sharing services, namely, scheduling, planning, organizing, managing, and providing the temporary use of motor vehicles; transportation reservation and inventory management services; providing a website and online portal featuring information regarding transportation reservation and rental services and vehicle booking information, advisory, and consultancy services relating to the foregoing; providing a website for the booking of vehicle rentals, leases, and subscriptions; providing an online searchable computer database featuring information on motor vehicles of others and their availability for rent, lease, or subscription; providing online reservation, booking, and listing of motor vehicle rentals, leases, and subscriptions; rental of vehicles via online and via mobile applications; computerized reservation services for motor vehicles, including via mobile applications

Hire-purchase financing; automobile lease-purchase financing; arranging of lease agreements for vehicles; lease purchase financing of vehicles; vehicle subscription financing services; financial services relating to motor vehicles, namely, auto loan brokerage services, retail and wholesale financing services for motor vehicles, and arranging and provision of credit and loans for vehicle insurance, warranty, subscription, and lease purposes; providing insurance information, namely, computerized information services relating to insurance; Insurance agencies and insurance brokerage, and providing information and consultancy, all in the field of property and casualty insurance; Insurance underwriting, insurance claims administration, and insurance claims processing, all in the field of property and casualty insurance; Insurance administration; insurance premium rate computing; actuarial services; electronic processing of insurance premium payments; Warranty services, namely, providing and administering extended warranty contracts, vehicle service contracts, and vehicle protection plans covering mechanical and electrical breakdown of, and repair, replacement, cosmetic damage to, and loss of, motor vehicles and motor vehicle parts and components manufactured by others; Providing guaranteed asset protection (GAP) waivers in the nature of debt cancellation and debt waiver agreements for motor vehicle financing

Downloadable mobile application and downloadable computer software for listing and searching for transportation services, booking transportation services, and arranging for drop off and pick up of vehicles to customers; downloadable mobile application and downloadable computer software for use in scheduling, planning, organizing, managing, and allowing users to reserve and make payments for the use of motor vehicles of others; downloadable mobile application and downloadable computer software for providing access to an electronic marketplace for automobiles and other vehicles and for renting, leasing, and subscribing to such vehicles and for providing pricing and availability information therefor; downloadable mobile application and downloadable computer software for organizing, administering, and managing the sharing, renting, leasing, or subscribing of motor vehicles; downloadable software using artificial intelligence for providing personalized vehicle, insurance, financing, and protection-product recommendations; Downloadable mobile application software for obtaining insurance quotes, purchasing and managing insurance policies and vehicle protection products, making insurance premium payments, submitting and tracking insurance claims, and collecting and transmitting vehicle telematics data for insurance purposes

Online marketplace services, namely, operating an online marketplace featuring motor vehicles available for rent, lease, and subscription; business management and business consultation services relating to motor vehicle sharing, rental, leasing, and subscription services, namely, tracking and monitoring vehicles for commercial purposes; business consultation in the field of motor vehicle fleet management services; providing business advice and commercial information services in the field of automotive insurance and insurance claims process; advertising, marketing, and promotional services in the field of vehicle rental, leasing, and subscription services; Online marketplace services, namely, operating an online marketplace featuring new and used motor vehicles available for purchase, rent, lease, and subscription; Providing business advice and commercial information services in the field of automotive insurance, vehicle protection products, and insurance claims process; Advertising, marketing, and promotional services in the field of insurance and vehicle protection products

Filing History

APPLICATION FILING RECEIPT MAILED
Sep 8, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 8, 2026 NWOS
NEW APPLICATION ENTERED
Sep 8, 2026 NWAP