FACEFIRST
LIVE

Serial Number

99516349

Owner

FaceFirst, Inc.

Attorney

Charlene A. Azema

Filing Date

Nov 25, 2025

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FACEFIRST Trademark

Serial Number: 99516349

FACEFIRST is a trademark filed by FaceFirst, Inc. on November 25, 2025. The trademark is classified under Class 9 (Computers & Electronics), Class 37 (Building & Construction), Class 42 (Computer & Scientific), Class 45 (Legal & Security Services). The application is currently pending registration.

Owner Contact Info

FaceFirst, Inc.

90 Icon
Foothill Ranch, CA 92610

Entity Type: 03

Trademark Details

Filing Date

November 25, 2025

Registration Date

Not Registered

Published for Opposition

August 11, 2026

Goods & Services

Installation, maintenance and repair of security systems; Installation, maintenance and repair of surveillance systems; Installation of video cameras and servers; Installation of communication equipment; Installation of computer systems; Installation, maintenance and repair of loss prevention hardware systems; Installation, maintenance, and repair of computer hardware; Installation, maintenance, and repair of biometric identification security and surveillance systems; Providing technical support, namely, technical advice in the fields of hardware systems, computer hardware, biometric identification systems, security systems, surveillance systems, and hardware systems for controlling theft alarms, sound alarms and security alarms

Computer hardware; Downloadable software for operating biometric identification security and surveillance systems; Downloadable software for use in machine learning and artificial intelligence for the compilation and presentation of computer vision analytics and biometric identity information; Downloadable software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; Downloadable software for viewing live and recorded security video and image files; Downloadable software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, and for compiling, analyzing and storing data collected from security events, and for creating tracking metrics and reports from the same; Downloadable software for identifying known individuals using biometric data and for creating reports from the same; Downloadable software for matching video and surveillance footage to known biometric data; Downloadable software for facial recognition; Downloadable software using artificial intelligence (AI) for identifying known individuals using biometric data and for creating reports from the same; Downloadable software using artificial intelligence (AI) for matching video and surveillance footage to known biometric data; Downloadable computer programs using artificial intelligence (AI) for facial recognition; Downloadable software for monitoring, tracking, managing, and preventing theft of products and inventory and for creating reports from the same; Video cameras; Network servers

Monitoring physical security systems for others in the nature of providing surveillance services related to physical safety of persons and security of tangible property through the use of collecting, managing, and monitoring of biometric identification data; Control of personal and building security systems for others, namely, collecting, managing, and monitoring facilities via remote monitoring systems; Surveillance services; Surveillance services relating to the security of tangible property; Analyzing data in computer databases for criminal activity; Monitoring of security alarm systems; Security threat analysis for protecting personal and business property; Consulting services in the field of personal and building security systems; Forensic analysis of surveillance video for fraud and theft prevention purposes; Technical consulting services in the field of physical security screening for businesses; Provision of information, advice and consultancy in relation to physical security services for the protection of property and individuals; Provision of information, advice and consultancy in the fields of biometric identification data and analytics, facial recognition, and face matching for in-store, inventory and personal security and surveillance systems; Provision of information, advice and consultancy in the field of facial recognition using biometric software technology for theft prevention;  Providing a database containing biometric identification data used for physical security and surveillance purposes

Computer hardware and software design; Design and development of software and hardware for biometric identification security and surveillance systems; Software as a service (SAAS) services featuring software for use in machine learning and AI for the compilation and presentation of computer vision analytics and biometric identity information; Software as a service (SAAS) services featuring software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; Software as a service (SAAS) services featuring software for viewing live and recorded security video and image files; Software as a service (SAAS) services featuring software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, for compiling, analyzing and storing data collected from security events, and for tracking metrics and creating reports from the same; Software as a service (SAAS) services featuring software for identifying individuals using biometric data; Software as a service (SAAS) services featuring software for matching video and surveillance footage to known biometric data; Software as a service (SAAS) services featuring software for facial recognition; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for identifying individuals using biometric data, for matching video and surveillance footage to known biometric data and for facial recognition; Software as a service (SAAS) services featuring software for monitoring, tracking, managing, and preventing theft of products and for creating reports from the same; Design and technical implementation of computer hardware and software systems used for biometric identification security and surveillance systems; Installation, repair, maintenance and updates of computer software; Installation, maintenance and repair of security, facial recognition, and surveillance software systems; Technical support services, namely, diagnosing computer hardware and software problems; Technical support, namely, monitoring technological functions of computer network systems; Provision of information, advice and consultancy in the fields of biometric identification data and analytics, facial recognition, and face matching for computer security and surveillance systems

Filing History

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jul 11, 2026 GNEN
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 11, 2026 CNSA
EXAMINER'S AMENDMENT ENTERED
Jul 11, 2026 XAEC
EXAMINERS AMENDMENT E-MAILED
Jul 11, 2026 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jul 11, 2026 CNEA
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Jun 30, 2026 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Jun 30, 2026 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 31, 2026 GNRN
NON-FINAL ACTION E-MAILED
Mar 31, 2026 GNRT
NON-FINAL ACTION WRITTEN
Mar 31, 2026 CNRT
ASSIGNED TO EXAMINER
Mar 30, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 12, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Nov 25, 2025 MAFR
NEW APPLICATION ENTERED
Nov 25, 2025 NWAP