FACE YOUR COMPETITION

LIVE

Serial Number

97813977

Owner

SHO SUM LLC

Attorney

Michael D. Hobbs, Jr., Esq.

First Use Date

Jan 15, 2024

Filing Date

Feb 27, 2023

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FACE YOUR COMPETITION Trademark

Serial Number: 97813977 • Registration: 7403554

FACE YOUR COMPETITION is a trademark filed by SHO SUM LLC on February 27, 2023. The trademark is classified under Class 25 (Clothing). The application is currently registered and active.

Trademark Classes

Class 25 - Clothing

Clothing, footwear, headgear

Owner Contact Info

SHO SUM LLC (5 trademarks)

900 W UNIVERSITY DR., SUITE L
ROCHESTER, MI 48307

Entity Type: 16

Legal Representation

Attorney of Record

Michael D. Hobbs, Jr., Esq.

1,901 trademarks filed View all →

Correspondence Address

Michael D. Hobbs, Jr., Esq. Troutman Pepper Locke LLP

600 Peachtree Street NE, Suite 3000

Atlanta, GA 30308

United States

Trademark Details

Filing Date

February 27, 2023

Registration Date

May 28, 2024

First Use Anywhere

January 15, 2024

First Use in Commerce

January 15, 2024

Published for Opposition

January 16, 2024

Goods & Services

Clothing, namely, t-shirts, tank-tops, long-sleeved t-shirts, hoodies, jackets, pants, shorts, bathing suits, hats

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 28, 2025 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 28, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 28, 2025 REAP

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 28, 2024 NRCC

REGISTERED-PRINCIPAL REGISTER

May 28, 2024 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 23, 2024 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 23, 2024 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Apr 17, 2024 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 17, 2024 AITU

USE AMENDMENT FILED

Mar 27, 2024 IUAF

TEAS STATEMENT OF USE RECEIVED

Mar 27, 2024 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Mar 12, 2024 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 16, 2024 NPUB

PUBLISHED FOR OPPOSITION

Jan 16, 2024 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 27, 2023 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 11, 2023 CNSA

ASSIGNED TO EXAMINER

Nov 28, 2023 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 17, 2023 NWOS

NEW APPLICATION ENTERED

Mar 2, 2023 NWAP

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