EXPERIENTIAL DATA Trademark

"Computer software for use in collecting, analyzing, and producing reports regarding information about the transmission and reception of signals delivered via over-the-air broadcast, cable, satellite, and a global computer network and their content, and the listening, viewing, and usage habits of signal receiving audiences, recorded on computer media; electronic audio and video readers, namely, audio and video encoders and decoders; computer software for planning and scheduling advertising and marketing in the fields of advertising and marketing research, market research, media research and rating, and corporate and business information recorded on computer media; computer software for planning advertising and determining and estimating media and marketing plan effectiveness and for measuring consumer responsiveness to advertising, recorded on computer media; computer software programs that match product advertisements, the budget allocated for advertising the individual products, and probable buying habits of an expected viewing audience of television programming recorded on computer media; Data collection, analytics and measurement products, namely, downloadable computer software for collecting, analyzing and measuring data in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; downloadable electronic publications in the nature of reports and analysis in the nature of reports in the field of the listening, viewing, and usage habits of signal receiving audiences

Market research services; advertising research services; business research services; business and brand imagery consulting services; media audience measurement services, namely, compiling and analyzing statistics for determining audience ratings of television and radio programs and podcasts; media monitoring research services, namely, monitoring television, radio, and other media for customer-specified topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; media rating research services, namely, compiling and analyzing statistics for determining audience ratings of television and radio programs and podcasts; media research services regarding computers and computer networks and their use, namely, compiling and analyzing statistics for determining audience ratings of television and radio programs and podcasts; demographic consultation and consumer research services; business consultation featuring collecting data, conducting market, advertising, media, and business research, analyzing and providing reports based thereon relating to population and product trend studies and information for business purposes; market research and business research services relating to consumer behavior and consumer trends; media research and rating services, namely, market research services relating to the broadcasting, narrow casting, cable, and network transmission, signal receiving audience demographics and behavior, and the listening, viewing, and usage habits of signal receiving audiences, computer users, and users of a global computer network; sales volume tracking for others; compiling information about commercial advertisements televised during national and regional telecasts for market research purposes, business and marketing purposes, and determining the perceived image of a product, namely, business consultation; broadcast recognition information services for others, namely, electronic recognition and identification of pre-recorded music, commercials and programming on radio, television, cable stations, and online by use of passive pattern recognition technology, and reviewing, coding, and conforming retail, retail store, product, and marketing data and records; business information and market research services, namely, conducting market, advertising and marketing research, analyzing statistical data, preparing reports, and consulting regarding business and market research information; providing online non-downloadable searchable electronic databases featuring marketing and product sales information for use in analyzing advertising, marketing, sales, and product information in connection with retail store marketing sales, promotion, and other marketing activities; Data collection, analytics and measurement services being business consulting in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; providing business reports and analysis relating to the foregoing, namely, business consultation

Providing online non-downloadable database management software for creating, accessing, updating, downloading, viewing, and manipulating information in the fields of market research and product retailer and manufacturer information relating to television, radio, and other media; providing online non-downloadable computer software for use in analyzing advertising, marketing, sales, and product information in connection with television, radio, and other media marketing sales, promotion, and other marketing activities; measuring television audience size and composition for others via electronic data collection; Data collection, analytics, and measurement services, namely, providing a website featuring online non-downloadable computer software for use in data collection, analytics and measurement in the fields of marketing, product advertising, and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; data collection, analytics, and measurement services, namely, computer technology consultation featuring preparation of technological electronic reports for use in the analysis of data in the fields of marketing, retail sales measurement and analyzing, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; providing use of online non-downloadable computer software for providing electronic reports and analysis relating to the foregoing