EXCELLENCE THROUGH DIVERSITY
LIVE

Serial Number

75267737

Owner

Guardsmark, Inc.

Attorney

Cynthia Walden

First Use Date

May 13, 1999

Filing Date

Mar 31, 1997

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EXCELLENCE THROUGH DIVERSITY Trademark

Serial Number: 75267737 • Registration: 2324753

EXCELLENCE THROUGH DIVERSITY is a trademark filed by Guardsmark, Inc. on March 31, 1997. The trademark is classified under Class 37 (Building & Construction), Class 39 (Transportation & Storage), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Guardsmark, Inc.

Memphis, TN 38103

Entity Type: 03

UNIVERSAL PROTECTION SERVICE, LLC (29 trademarks)

1551 TUSTIN AVENUE, SUITE 650
SANTA ANA, CA 92705

Entity Type: 16

Trademark Details

Filing Date

March 31, 1997

Registration Date

February 29, 2000

First Use Anywhere

May 13, 1999

First Use in Commerce

May 13, 1999

Published for Opposition

August 4, 1998

Goods & Services

inventory control services; receptionist services; [temporary employment agency services; ] employment counseling services; business management consulting, investigation and administrative services; mail sorting, handling and receiving services; commercial industrial management assistance and administrative services; and conducting an employee incentive award program to promote on the job quality, performance, retention and adherence to fair employment policies

maintenance and repair of fire and security alarms, systems and equipment, portable radios, security, and electronic equipment; cleaning services, namely, waste disposal for others; and janitorial services

transportation of passengers and/or goods, and/or transport services rendered by motor vehicles; [traffic information services; tour guide; and messenger services]

monitoring of security systems, fire alarms, and waste removal; [vehicle-weighing services; ] security guard services; medical assistance services; health care services; emergency medical services; fire fighting and protection services; vehicle registration and inspection services; civil protection services; weather reporting services; locksmith services; security inspection services, namely, inspection of buildings, parking lots, vehicles, persons, personal belongings, fire and security alarms, systems and equipment, and storage facilities for safety, security and health hazards, fire protection, hazardous waste handling, storage and disposal, and observation and reporting of criminal activity; concierge services [; and guest relation services]

educational, instructional, and training services, namely, conducting classes and personal direct consultation, both using multimedia materials, in the area of commercial and industrial safety and emergency medical care

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 13, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 13, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 13, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 13, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 13, 2026 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 14, 2025 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 6, 2024 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 31, 2024 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 9, 2021 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 12, 2021 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 14, 2021 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 5, 2019 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Dec 5, 2019 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 5, 2019 89AG
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 17, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 17, 2019 REAP
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Oct 17, 2019 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Oct 6, 2019 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 6, 2019 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 28, 2019 TCCA
TEAS SECTION 8 & 9 RECEIVED
Aug 28, 2019 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 5, 2015 ASCK
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Feb 23, 2010 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 23, 2010 89AG
TEAS SECTION 8 & 9 RECEIVED
Feb 18, 2010 E89R
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
May 27, 2006 C15A
ASSIGNED TO PARALEGAL
May 16, 2006 PLGL
CASE FILE IN TICRS
May 4, 2006 CFIT
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Feb 23, 2006 815F
TEAS SECTION 8 & 15 RECEIVED
Feb 23, 2006 E815
REGISTERED-PRINCIPAL REGISTER
Feb 29, 2000 R.PR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Dec 2, 1999 CNPR
ASSIGNED TO EXAMINER
Nov 26, 1999 DOCK
STATEMENT OF USE PROCESSING COMPLETE
Nov 9, 1999 SUPC
USE AMENDMENT FILED
Oct 22, 1999 IUAF
SOU EXTENSION 1 GRANTED
May 25, 1999 EX1G
SOU EXTENSION 1 FILED
Apr 21, 1999 EXT1
NOA MAILED - SOU REQUIRED FROM APPLICANT
Oct 27, 1998 NOAM
PUBLISHED FOR OPPOSITION
Aug 4, 1998 PUBO
NOTICE OF PUBLICATION
Jul 3, 1998 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
May 13, 1998 CNSA
EXAMINER'S AMENDMENT MAILED
May 11, 1998 CNEA
NON-FINAL ACTION MAILED
Nov 10, 1997 CNRT
ASSIGNED TO EXAMINER
Nov 6, 1997 DOCK