TrademarkDir
ESSENTIAL CHOICE
LIVE

Serial Number

86585931

Owner

T. Rowe Price Group, Inc.

Attorney

Ellen S. Simpson

First Use Date

Apr 1, 2015

Filing Date

Apr 2, 2015

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ESSENTIAL CHOICE Trademark

Serial Number: 86585931 • Registration: 5027979

ESSENTIAL CHOICE is a trademark filed by T. Rowe Price Group, Inc. on April 2, 2015. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

T. Rowe Price Group, Inc.

1307 Point Street
Baltimore, MD 21231

Entity Type: 03

Trademark Details

Filing Date

April 2, 2015

Registration Date

August 23, 2016

First Use Anywhere

April 1, 2015

First Use in Commerce

April 1, 2015

Published for Opposition

December 8, 2015

Goods & Services

Retirement plan financial services, namely, operation and financial management of retirement plans and financial administration of retirement plans; Strategic financial advisory services, namely, consultative strategic planning in the field of retirement plans; Investment management in the field of retirement plans; Financial analysis, namely, compiling and analyzing statistics, data and other sources of information for financial purposes in connection with retirement plans; Retirement account services, namely, providing retirement account information; Online retirement account services; Providing a website featuring financial information that assists retirement plan sponsors in the management of retirement accounts

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 8, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 8, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 8, 2026 REAP
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 23, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 15, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 15, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 15, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 15, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 15, 2024 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 25, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 25, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 25, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 25, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 25, 2023 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 25, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 25, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 25, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 22, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 23, 2021 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 18, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 18, 2019 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 17, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 17, 2017 REAP
REGISTERED-PRINCIPAL REGISTER
Aug 23, 2016 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 19, 2016 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 18, 2016 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 18, 2016 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 18, 2016 AITU
USE AMENDMENT FILED
Jun 22, 2016 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 22, 2016 EISU
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 22, 2016 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 12, 2016 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 12, 2016 REAP
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Feb 2, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 8, 2015 NPUB
PUBLISHED FOR OPPOSITION
Dec 8, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 18, 2015 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Nov 5, 2015 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 4, 2015 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Nov 3, 2015 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov 2, 2015 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Nov 2, 2015 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 6, 2015 GNRN
NON-FINAL ACTION E-MAILED
May 6, 2015 GNRT
NON-FINAL ACTION WRITTEN
May 6, 2015 CNRT
ASSIGNED TO EXAMINER
May 6, 2015 DOCK
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Apr 15, 2015 AMPX
ASSIGNED TO LIE
Apr 14, 2015 ALIE
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 13, 2015 NWOS
TEAS VOLUNTARY AMENDMENT RECEIVED
Apr 8, 2015 PARI
NEW APPLICATION ENTERED
Apr 6, 2015 NWAP

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