ESSENTIAL CHOICE Trademark
Serial Number: 78815473 • Registration: 3193150
ESSENTIAL CHOICE is a trademark filed by
Topco Holdings, Inc.
on February 15, 2006. The trademark is classified under Class 30 (Staple Foods).
The application is currently registered and active.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Sean J. Quinn Gozdecki, Del Giudice, Americus & Brocato LLP
222 N. LaSalle Street, Suite 1900
Chicago, IL 60601
United States
Trademark Details
Filing Date
February 15, 2006
Registration Date
January 2, 2007
Published for Opposition
October 17, 2006
Goods & Services
breakfast cereals, namely dry, shelf-stable cereals and hot cereals
Filing History
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 16, 2026 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jun 16, 2026 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 16, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 15, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 14, 2026 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 2, 2026 REM2
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Dec 18, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 18, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 18, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 18, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 18, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 18, 2024 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 23, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 23, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 23, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 23, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 23, 2020 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 15, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 15, 2018 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 15, 2018 TCCA
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Aug 5, 2017 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 5, 2017 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 5, 2017 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 5, 2017 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 27, 2017 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 27, 2017 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 1, 2016 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 1, 2016 REAP
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 2, 2016 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 14, 2013 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 14, 2013 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jan 10, 2013 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jan 10, 2013 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 10, 2013 APRE
TEAS SECTION 8 & 15 RECEIVED
Dec 11, 2012 E815
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 2, 2009 TCCA
REGISTERED-PRINCIPAL REGISTER
Jan 2, 2007 R.PR
PUBLISHED FOR OPPOSITION
Oct 17, 2006 PUBO
NOTICE OF PUBLICATION
Sep 27, 2006 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Aug 29, 2006 PREV
ASSIGNED TO LIE
Aug 18, 2006 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 9, 2006 CNSA
ASSIGNED TO EXAMINER
Aug 4, 2006 DOCK
NEW APPLICATION ENTERED
Feb 22, 2006 NWAP
