ESHA

LIVE

Serial Number

87907360

Owner

BEAUTY PLUS TRADING CO., INC.

Attorney

John H. Choi

First Use Date

Jun 22, 2018

Filing Date

May 4, 2018

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ESHA Trademark

Serial Number: 87907360 • Registration: 5822823

ESHA is a trademark filed by BEAUTY PLUS TRADING CO., INC. on May 4, 2018. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

BEAUTY PLUS TRADING CO., INC. (162 trademarks)

119 WEST 25th ST. 7FL
NEW YORK, NY 10001

Entity Type: 03

Mark Lee (9 trademarks)

PO Box 5811
Diamond Bar, CA 91765

Entity Type: 01

Legal Representation

Attorney of Record

John H. Choi

801 trademarks filed View all →

Correspondence Address

John H. Choi John H. Choi & Associates LLC

65 Challenger Road, Suite 100

Ridgefield Park, NJ 07660

United States

Trademark Details

Filing Date

May 4, 2018

Registration Date

July 30, 2019

First Use Anywhere

June 22, 2018

First Use in Commerce

July 13, 2018

Published for Opposition

October 23, 2018

Goods & Services

Wig glue, wig adhesive, hair gel, hair conditioner and non-medicated hair treatment spray

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Nov 10, 2025 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 10, 2025 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 10, 2025 APRE

TEAS SECTION 8 & 15 RECEIVED

Jul 21, 2025 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 30, 2024 REM1

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 14, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 14, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 14, 2024 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 14, 2024 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 14, 2024 COAR

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 18, 2023 ASGN

REGISTERED-PRINCIPAL REGISTER

Jul 30, 2019 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 28, 2019 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 27, 2019 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Jun 16, 2019 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 16, 2019 AITU

USE AMENDMENT FILED

Jun 5, 2019 IUAF

TEAS STATEMENT OF USE RECEIVED

Jun 5, 2019 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 18, 2018 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 23, 2018 NPUB

PUBLISHED FOR OPPOSITION

Oct 23, 2018 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 3, 2018 NONP

ASSIGNED TO LIE

Sep 12, 2018 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 29, 2018 CNSA

EXAMINER'S AMENDMENT ENTERED

Aug 28, 2018 XAEC

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Aug 28, 2018 GNEN

EXAMINERS AMENDMENT E-MAILED

Aug 28, 2018 GNEA

EXAMINERS AMENDMENT -WRITTEN

Aug 28, 2018 CNEA

ASSIGNED TO EXAMINER

Aug 28, 2018 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 14, 2018 NWOS

NEW APPLICATION ENTERED

May 8, 2018 NWAP

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