EQUATE BEAUTY

LIVE

Serial Number

86319243

Owner

WAL-MART STORES, INC.

Attorney

Philip Davison

First Use Date

Oct 17, 2013

Filing Date

Jun 24, 2014

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EQUATE BEAUTY Trademark

Serial Number: 86319243 • Registration: 4702932

EQUATE BEAUTY is a trademark filed by WAL-MART STORES, INC. on June 24, 2014. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

WAL-MART STORES, INC. (2,404 trademarks)

702 S.W. 8TH STREET
BENTONVILLE, AR 72716

Entity Type: 03

WALMART APOLLO, LLC (2,380 trademarks)

702 SW 8TH STREET
BENTONVILLE, AR 72716

Entity Type: 16

Legal Representation

Attorney of Record

Philip Davison

764 trademarks filed View all →

Correspondence Address

Philip Davison

1 Customer Drive, MS 0215

Bentonville, AR 72716-0215

United States

Trademark Details

Filing Date

June 24, 2014

Registration Date

March 17, 2015

First Use Anywhere

October 17, 2013

First Use in Commerce

October 17, 2013

Published for Opposition

December 30, 2014

Goods & Services

Age spot reducing creams; Anti-aging cream; Anti-aging moisturizer; Anti-wrinkle cream; Cosmetic preparations, namely, firming lotions; Cosmetic sunscreen preparations; Cotton for cosmetic purposes; Eye cream; Eye lotions; Eye make-up remover; Facial moisturizers; Facial scrubs; Hair care preparations; Hair shampoos and conditioners; Make-up remover; Nail polish remover; Non-medicated acne treatment preparations; Pre-moistened cosmetic towelettes; Self-tanning preparations; Skin cleansing cream; Skin moisturizer; Sunscreen creams; Suntan creams

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 12, 2025 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 12, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 12, 2025 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 12, 2025 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 12, 2025 COAR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 28, 2025 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 28, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 28, 2025 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 27, 2024 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 27, 2024 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 27, 2024 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 27, 2024 APRE

TEAS SECTION 8 & 9 RECEIVED

Mar 27, 2024 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 17, 2024 REM2

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 12, 2021 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 12, 2021 TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Aug 12, 2021 EWAF

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 12, 2021 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 12, 2021 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 12, 2021 COAR

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Apr 30, 2021 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Apr 30, 2021 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 30, 2021 APRE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 22, 2021 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 22, 2021 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 22, 2021 REAP

TEAS SECTION 8 & 15 RECEIVED

Jan 8, 2021 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Mar 17, 2020 REM1

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 18, 2019 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 18, 2019 REAP

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Apr 25, 2018 ASGN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 13, 2017 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 26, 2016 TCCA

REGISTERED-PRINCIPAL REGISTER

Mar 17, 2015 R.PR

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 30, 2014 NPUB

PUBLISHED FOR OPPOSITION

Dec 30, 2014 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 10, 2014 NONP

LAW OFFICE PUBLICATION REVIEW COMPLETED

Nov 25, 2014 PREV

ASSIGNED TO LIE

Nov 24, 2014 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 5, 2014 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 5, 2014 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 5, 2014 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 5, 2014 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 16, 2014 GNRN

NON-FINAL ACTION E-MAILED

Sep 16, 2014 GNRT

NON-FINAL ACTION WRITTEN

Sep 16, 2014 CNRT

ASSIGNED TO EXAMINER

Sep 16, 2014 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 1, 2014 NWOS

NEW APPLICATION ENTERED

Jun 27, 2014 NWAP

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