TrademarkDir
EQUAL
LIVE

Serial Number

73464357

Owner

HEARTLAND CONSUMER PRODUCTS LLC

Attorney

Lindsey N. Rothrock

First Use Date

Aug 29, 1979

Filing Date

Feb 6, 1984

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EQUAL Trademark

Serial Number: 73464357 • Registration: 1318800

EQUAL is a trademark filed by HEARTLAND CONSUMER PRODUCTS LLC on February 6, 1984. The trademark is classified under Class 1 (Chemicals), Class 5 (Pharmaceuticals), Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

HEARTLAND CONSUMER PRODUCTS LLC (165 trademarks)

14390 Clay Terrace Boulevard
Carmel, IN 46032

Entity Type: 16

Searle Pharmaceuticals Inc.

P.O. Box 5110
Chicago, IL 60680

Entity Type: 03

NUTRASWEET COMPANY, THE (101 trademarks)

BOX 730
DEERFIELD, IL 600155239

Entity Type: 03

MERISANT COMPANY (69 trademarks)

Suite 3150
Chicago, IL 60606

Entity Type: 03

Trademark Details

Filing Date

February 6, 1984

Registration Date

February 12, 1985

First Use Anywhere

August 29, 1979

First Use in Commerce

August 29, 1979

Published for Opposition

December 4, 1984

Goods & Services

Low Calorie Tabletop Sweetener

Chemical Low Calorie Sweetener

Dietary Aid-Namely, a Low-Calorie Sweetener

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Aug 12, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 12, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 12, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 12, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Aug 12, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Aug 12, 2026 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 24, 2025 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Jun 24, 2025 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 24, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 24, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 16, 2025 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 16, 2024 ASCK
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 12, 2024 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 14, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 14, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 14, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 14, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 14, 2023 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 1, 2020 ASCK
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 4, 2016 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 4, 2016 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 25, 2015 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jan 24, 2015 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 24, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 24, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 7, 2015 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 23, 2014 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 23, 2013 ASCK
CASE FILE IN TICRS
May 21, 2008 CFIT
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 5, 2006 ASCK
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Apr 18, 2006 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 18, 2006 89AG
PAPER RECEIVED
Aug 29, 2005 MAIL
FAX RECEIVED
Aug 24, 2005 FAXX
RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 9
Aug 24, 2005 PR89
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Jul 1, 2005 PR89
ASSIGNED TO PARALEGAL
May 26, 2005 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Mar 22, 2005 89AF
PAPER RECEIVED
Mar 22, 2005 MAIL
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
May 14, 1990 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Feb 20, 1990 815F
REGISTERED-PRINCIPAL REGISTER
Feb 12, 1985 R.PR
PUBLISHED FOR OPPOSITION
Dec 4, 1984 PUBO
NOTICE OF PUBLICATION
Nov 23, 1984 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 30, 1984 CNSA
EXAMINERS AMENDMENT MAILED
Jul 30, 1984 CNEA
EXAMINER'S AMENDMENT MAILED
Jul 19, 1984 CNEA
ASSIGNED TO EXAMINER
Jun 18, 1984 DOCK

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