ELOQUA LEAD SCORING Trademark
Serial Number: 77352904
Trademark Classes
Owner Contact Info
553 Richmond Street West, Suite 214
Toronto, Ontario M5M1Y6 , CA
Entity Type: 03
Legal Representation
Trademark Details
Filing Date
December 14, 2007
Registration Date
Not Registered
Published for Opposition
March 18, 2008
Goods & Services
ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE AUTOMATED MEASUREMENT AND RANKING OF LEADS ACCORDING TO THEIR BUYING INTEREST AND TO SYSTEMATICALLY MEASURE THE CHANGING VALUE OF A LEAD, INCLUDING PASSING HIGHER-RANKED LEADS TO SALES PERSONNEL AND PLACING LOWER-RANKED LEADS INTO AN AUTOMATED NURTURING PROGRAM DESIGNED TO MONITOR THE LEVEL OF THE LEAD'S ACTIVITY AND IDENTIFY WHEN ITS STATUS HAS CHANGED TO A HIGHER RANK, WHICH SOFTWARE EVOLVES IN RESPONSE TO THE LEAD INFORMATION COLLECTED AND FACILITATES CONVERSION OF A LEAD TO A CUSTOMER, ALL FOR MARKETING AND SALES PURPOSES
