ELIXIR OF LOVE

LIVE

Serial Number

74673234

Owner

CM EQUITIUM IP, LLC

Attorney

Robert S. Pierce

First Use Date

Jul 1, 1995

Filing Date

May 10, 1995

Add to watchlist:

No watchlists yet

+ Create New Watchlist

View on USPTO

ELIXIR OF LOVE Trademark

Serial Number: 74673234 • Registration: 2007234

ELIXIR OF LOVE is a trademark filed by CM EQUITIUM IP, LLC on May 10, 1995. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

CM EQUITIUM IP, LLC (15 trademarks)

1001 BRICKELL BAY DRIVE, SUITE 244
MIAMI, FL 33131

Entity Type: 16

CASWELL-MASSEY CO. LTD.

121 Fieldcrest Avenue
Edison, NJ 08837

Entity Type: 03

CASWELL-MASSEY IP, LLC (30 trademarks)

292 Fernwood Ave.
EDISON, NJ 08837

Entity Type: 16

AMERICA'S 1752 ORIGINAL, LLC

25350 MAGIC MOUNTAIN PARKWAY, STE. 300
VALENCIA, CA 91355

Entity Type: 16

Legal Representation

Attorney of Record

Robert S. Pierce

326 trademarks filed View all →

Correspondence Address

Robert S. Pierce Dunlap Bennet & Ludwig PLLC

400 7th St., NW, Ste. 700

Washington, DC 20004

United States

Trademark Details

Filing Date

May 10, 1995

Registration Date

October 8, 1996

First Use Anywhere

July 1, 1995

First Use in Commerce

July 1, 1995

Published for Opposition

January 16, 1996

Goods & Services

cosmetics and cleaning preparations, namely bath gel, hand and body lotion, toilet soap, body talc, bath grains, perfume, cologne, toilet water, shaving lotion, after shave balms, depilatories, shampoos, cream rinses, after shave and moisturizer

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 11, 2026 ASGN

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Dec 9, 2025 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 9, 2025 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 9, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 9, 2025 REAP

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 8, 2025 REM2

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Nov 21, 2016 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Nov 21, 2016 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 21, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 21, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Sep 9, 2016 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 8, 2015 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 30, 2014 TCCA

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 12, 2007 ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 17, 2007 ASGN

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

May 23, 2007 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 23, 2007 89AG

ASSIGNED TO PARALEGAL

May 9, 2007 PLGL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Apr 9, 2007 89AF

TEAS SECTION 8 & 9 RECEIVED

Apr 9, 2007 E89R

CASE FILE IN TICRS

Jun 21, 2006 CFIT

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 20, 2002 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jun 7, 2002 815F

REGISTERED-PRINCIPAL REGISTER

Oct 8, 1996 R.PR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 15, 1996 CNPR

ASSIGNED TO EXAMINER

Aug 1, 1996 DOCK

ASSIGNED TO EXAMINER

Aug 1, 1996 DOCK

STATEMENT OF USE PROCESSING COMPLETE

Jul 30, 1996 SUPC

SOU EXTENSION 1 GRANTED

Jul 30, 1996 EX1G

USE AMENDMENT FILED

May 9, 1996 IUAF

SOU EXTENSION 1 FILED

May 9, 1996 EXT1

NOA MAILED - SOU REQUIRED FROM APPLICANT

Apr 9, 1996 NOAM

PUBLISHED FOR OPPOSITION

Jan 16, 1996 PUBO

NOTICE OF PUBLICATION

Dec 15, 1995 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 16, 1995 CNSA

ASSIGNED TO EXAMINER

Oct 16, 1995 DOCK

Related Trademarks

More from this Owner

More in Same Class

PURE & PLANTE

LES FLEURS DE PROVENCE

STYLISTICS

SOURCE BOTANIKA

FOREVER

THAT "JUST WAXED FEELING"