TrademarkDir
EL TORO
LIVE

Serial Number

73028587

Owner

Sazerac North America, Inc.

Attorney

Charlene M. Krogh

First Use Date

Jul 16, 1959

Filing Date

Aug 5, 1974

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EL TORO Trademark

Serial Number: 73028587 • Registration: 1020674

EL TORO is a trademark filed by Sazerac North America, Inc. on August 5, 1974. The trademark is classified under Class 33 (Wine & Spirits). The application is currently registered and active.

Owner Contact Info

Sazerac North America, Inc. (92 trademarks)

1001 Wilkinson Boulevard
Frankfort, KY 40602

Entity Type: 03

AMERICAN DISTILLING COMPANY, THE (64 trademarks)

NEW YORK, NY

Entity Type: 03

SAZERAC BRANDS, LLC (1,490 trademarks)

10101 Linn Station Rd., Suite 400
Louisville, KY 40223

Entity Type: 16

MEDLEY DISTILLING COMPANY (39 trademarks)

OWENSBORO, KY 42301

Entity Type: 03

BARTON INCORPORATED (61 trademarks)

SUITE 1700
CHICAGO, IL 60603

Entity Type: 03

CONSTELLATION SPIRITS INC. (119 trademarks)

1 SOUTH DEARBORN, SUITE 1700
CHICAGO, IL 60603

Entity Type: 03

Trademark Details

Filing Date

August 5, 1974

Registration Date

September 16, 1975

First Use Anywhere

July 16, 1959

First Use in Commerce

July 16, 1959

Goods & Services

TEQUILA [ , PREPARED MARGARITA, COCKTAIL COFFEE LIQUEUR ] AND TRIPLE SEC

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 22, 2025 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Dec 22, 2025 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 22, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 22, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 15, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 16, 2024 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 1, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 1, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 1, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 1, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 1, 2023 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 9, 2018 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 9, 2018 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 31, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 31, 2018 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 9, 2016 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 25, 2015 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 7, 2015 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Oct 7, 2015 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 7, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 7, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 8, 2015 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 9, 2013 TCCA
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 7, 2011 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 17, 2009 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 9, 2009 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 5, 2009 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 5, 2009 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 11, 2009 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 18, 2007 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 18, 2007 REAP
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 19, 2005 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 19, 2005 89AG
ASSIGNED TO PARALEGAL
May 19, 2005 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Mar 22, 2005 89AF
PAPER RECEIVED
Mar 22, 2005 MAIL
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 27, 1995 RNL1
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Jun 19, 1995 9.AF
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 23, 1981 C15A

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