EFFECTV
LIVE

Serial Number

88372833

Owner

COMCAST CORPORATION

Attorney

Mitchell H. Stabbe

First Use Date

Nov 5, 2019

Filing Date

Apr 5, 2019

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EFFECTV Trademark

Serial Number: 88372833 • Registration: 6030734

EFFECTV is a trademark filed by COMCAST CORPORATION on April 5, 2019. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

COMCAST CORPORATION (442 trademarks)

BALA CYNWYD, PA 19004

Entity Type: 03

Trademark Details

Filing Date

April 5, 2019

Registration Date

April 7, 2020

First Use Anywhere

November 5, 2019

First Use in Commerce

November 5, 2019

Published for Opposition

November 19, 2019

Goods & Services

Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely, preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll and post-roll advertising, advertising campaign management, targeted marketing services, market segmentation consultation, marketing optimization in the nature of marketing consulting to improve business outcomes, marketing attribution in the nature of marketing analysis and provision of marketing reports; advertising and marketing services, namely, scheduling, placement and tracking of advertisements for others; marketing optimization in the nature of marketing consulting to improve business outcomes; advertising and marketing services for others in the field of television and cross-platform video, namely, provision of marketing report, targeted marketing services and market segment consultation; advertising and marketing services, namely, advertising campaign management, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement and marketing optimization in the nature of marketing consulting to improve business outcomes in the fields of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications; promoting the goods and services of others by means of targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; ad serving, namely, targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, based upon the use of analytic models for the understanding of consumer behavior, behavioral, demographic and geographic targeting, and advertising analytics; video production services; scriptwriting services for advertising purposes; preparation of advertising copy for advertising and commercial promotional purposes; business consultation services regarding the planning and development of television, and cross-platform video advertising and advertising campaigns for third parties; business consulting and advisory services in the field of facilitating the planning, placement, buying, and selling of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising for others through audio, video, digital and on-line multiscreen media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; targeted marketing services, market segmentation consultation, advertising planning, scheduling, placement, development, tracking, provision of marketing reports and attribution analysis of in the field of marketing activities campaigns for others; scheduling, placement, tracking, marketing optimization in the nature of marketing consulting to improve business outcomes, targeted consumer marketing services, and market segmentation consultation in the field of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising, mid-roll advertising and on-demand advertising for others through audio, video, digital and multiscreen media; business consulting and advisory services in the field of advanced advertising platform technologies used to promote the goods and services of others; advertising and marketing services, namely, advertising campaign management, creative consultation regarding development, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement, and marketing attribution analysis services in the fields of TV and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, tablets, mobile phones, handheld electronic devices, smart televisions and connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications through self-service portals; and marketing services, namely, conducting marketing analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 7, 2025 REM1
REGISTERED-PRINCIPAL REGISTER
Apr 7, 2020 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 6, 2020 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 5, 2020 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 4, 2020 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 4, 2020 AITU
USE AMENDMENT FILED
Feb 12, 2020 IUAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 12, 2020 TCCA
TEAS STATEMENT OF USE RECEIVED
Feb 12, 2020 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 14, 2020 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 19, 2019 NPUB
PUBLISHED FOR OPPOSITION
Nov 19, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 30, 2019 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 11, 2019 CNSA
EXAMINER'S AMENDMENT ENTERED
Oct 11, 2019 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Oct 11, 2019 GNEN
EXAMINERS AMENDMENT E-MAILED
Oct 11, 2019 GNEA
EXAMINERS AMENDMENT -WRITTEN
Oct 11, 2019 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 10, 2019 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 10, 2019 CRFA
ASSIGNED TO LIE
Oct 7, 2019 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 1, 2019 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 24, 2019 GNRN
NON-FINAL ACTION E-MAILED
Jun 24, 2019 GNRT
NON-FINAL ACTION WRITTEN
Jun 24, 2019 CNRT
ASSIGNED TO EXAMINER
Jun 17, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 23, 2019 NWOS
NEW APPLICATION ENTERED
Apr 9, 2019 NWAP