EASY. BEAUTIFUL. AFFORDABLE.
LIVE

Serial Number

88530545

Owner

Aaron Investment Company

Attorney

Joel R. Feldman

First Use Date

Feb 12, 2018

Filing Date

Jul 23, 2019

Add to watchlist:

No watchlists yet
View on USPTO

EASY. BEAUTIFUL. AFFORDABLE. Trademark

Serial Number: 88530545 • Registration: 5977403

EASY. BEAUTIFUL. AFFORDABLE. is a trademark filed by Aaron Investment Company on July 23, 2019. The trademark is classified under Class 36 (Insurance & Financial), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Aaron Investment Company

Atlanta, GA 30339

Entity Type: 03

AARON INVESTMENT COMPANY, LLC (16 trademarks)

400 GALLERIA PARKWAY SE, SUITE 300
ATLANTA, GA 30339

Entity Type: 16

Trademark Details

Filing Date

July 23, 2019

Registration Date

February 4, 2020

First Use Anywhere

February 12, 2018

First Use in Commerce

March 3, 2018

Published for Opposition

November 19, 2019

Goods & Services

Providing financing of purchases in the nature of installment agreements, and rent-to-own agreements, for home furniture, appliances, business equipment, housewares and home furnishings, mattresses and box springs, office machinery and equipment, clothes washing machines and dryers, lawn tractors, room air conditioners, gas and electric cooking ranges, refrigerators and freezers and electronics, namely, audio components, televisions, home stereo systems, home theater systems, video components, digital video recorders, optical and magneto-optical disc players, gaming systems, video games, cameras, camcorders, smart phones, computers, tablets, computer components

Retail and on-line retail store services for home furniture, appliances, business equipment, housewares and home furnishings, mattresses and box springs, office machinery and equipment, clothes washing machines and dryers, lawn tractors, room air conditioners, gas and electric cooking ranges, refrigerators and freezers and electronics, namely, audio components, televisions, home stereo systems, home theater systems, video components, digital video recorders, optical and magneto-optical disc players, gaming systems, video games, cameras, camcorders, smart phones, computers, tablets, computer components that can be purchased outright and under a rent-to-own contract

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Apr 23, 2026 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Apr 23, 2026 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 23, 2026 APRE
TEAS SECTION 8 & 15 RECEIVED
Jan 30, 2026 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Feb 4, 2025 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 20, 2024 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 15, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 15, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 15, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 15, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 15, 2023 COAR
REGISTERED-PRINCIPAL REGISTER
Feb 4, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 19, 2019 NPUB
PUBLISHED FOR OPPOSITION
Nov 19, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 30, 2019 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 11, 2019 CNSA
ASSIGNED TO EXAMINER
Oct 11, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 31, 2019 NWOS
NEW APPLICATION ENTERED
Jul 26, 2019 NWAP