DURACELL

LIVE

Serial Number

73563348

Owner

GILLETTE COMPANY, THE

Attorney

Richard M. LaBarge

First Use Date

Oct 4, 1985

Filing Date

Oct 15, 1985

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DURACELL Trademark

Serial Number: 73563348 • Registration: 1417363

DURACELL is a trademark filed by GILLETTE COMPANY, THE on October 15, 1985. The trademark is classified under Class 11 (Environmental Control). The application is currently registered and active.

Trademark Classes

Class 11 - Environmental Control

Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying

Owner Contact Info

GILLETTE COMPANY, THE (855 trademarks)

GILLETTE PARK
BOSTON, MA

Entity Type: 03

DURACELL INC. (14 trademarks)

BETHEL, CT 06801

Entity Type: 03

DURACELL U.S. OPERATIONS, INC. (70 trademarks)

1209 ORANGE STREET
WILMINGTON, DE 19801

Entity Type: 03

DURANAME CORP. (23 trademarks)

BERKSHIRE INDUSTRIAL PARK
BETHEL, CT 06801

Entity Type: 03

Legal Representation

Attorney of Record

Richard M. LaBarge

196 trademarks filed View all →

Correspondence Address

Richard M. LaBarge Marshall, Gerstein & Borun LLP

233 South Wacker Drive

Suite 6300

Chicago, IL 60606

United States

Trademark Details

Filing Date

October 15, 1985

Registration Date

November 18, 1986

First Use Anywhere

October 4, 1985

First Use in Commerce

October 4, 1985

Published for Opposition

August 26, 1986

Goods & Services

PORTABLE BATTERY POWERED LIGHTS

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 13, 2026 NA89

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Mar 13, 2026 RNL3

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 13, 2026 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 13, 2026 APRE

TEAS SECTION 8 & 9 RECEIVED

Dec 19, 2025 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 18, 2025 REM2

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 6, 2016 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jul 6, 2016 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 6, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 5, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Apr 14, 2016 E89R

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 1, 2016 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 1, 2016 REAP

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 25, 2015 ASGN

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 18, 2015 REM2

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2008 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2008 REAP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 1, 2008 TCCA

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 21, 2007 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 21, 2007 89AG

ASSIGNED TO PARALEGAL

Mar 9, 2007 PLGL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jan 31, 2007 89AF

TEAS SECTION 8 & 9 RECEIVED

Jan 31, 2007 E89R

CASE FILE IN TICRS

Sep 29, 2006 CFIT

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 11, 1993 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 17, 1992 815F

REGISTERED-PRINCIPAL REGISTER

Nov 18, 1986 R.PR

PUBLISHED FOR OPPOSITION

Aug 26, 1986 PUBO

NOTICE OF PUBLICATION

Jul 27, 1986 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 23, 1986 CNSA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 9, 1986 CRFA

NON-FINAL ACTION MAILED

Dec 12, 1985 CNRT

ASSIGNED TO EXAMINER

Dec 9, 1985 DOCK

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