DRIVEN TO BE BETTER

LIVE

Serial Number

86644012

Owner

LITHIA MOTORS, INC.

Attorney

Matthew W. Walch

First Use Date

Jul 31, 2013

Filing Date

May 28, 2015

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DRIVEN TO BE BETTER Trademark

Serial Number: 86644012 • Registration: 5023710

DRIVEN TO BE BETTER is a trademark filed by LITHIA MOTORS, INC. on May 28, 2015. The trademark is classified under Class 37 (Building & Construction), Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

Class 37 - Building & Construction

Building construction; repair; installation services

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

LITHIA MOTORS, INC. (108 trademarks)

360 EAST JACKSON STREET
MEDFORD, OR 975015892

Entity Type: 03

BAIERL CHEVROLET, INC. (10 trademarks)

10430 PERRY HIGHWAY
WEXFORD, PA 15090

Entity Type: 03

Legal Representation

Attorney of Record

Matthew W. Walch

598 trademarks filed View all →

Correspondence Address

Matthew W. Walch Latham & Watkins LLP

650 Town Center Drive, Suite 2000

Costa Mesa, CA 92626

UNITED STATES

Trademark Details

Filing Date

May 28, 2015

Registration Date

August 16, 2016

First Use Anywhere

July 31, 2013

First Use in Commerce

July 31, 2013

Published for Opposition

October 20, 2015

Goods & Services

Vehicle repair and maintenance

Retail new and used vehicle stores

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 16, 2025 REM2

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 10, 2022 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 10, 2022 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 10, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 10, 2022 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 10, 2022 COAR

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Dec 14, 2021 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 14, 2021 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 14, 2021 APRE

TEAS SECTION 8 & 15 RECEIVED

Sep 14, 2021 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Aug 16, 2021 REM1

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 18, 2020 ASGN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 13, 2020 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 13, 2020 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 13, 2020 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 13, 2020 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 13, 2020 COAR

REGISTERED-PRINCIPAL REGISTER

Aug 16, 2016 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 13, 2016 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 12, 2016 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Jul 9, 2016 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 9, 2016 AITU

USE AMENDMENT FILED

Jun 15, 2016 IUAF

TEAS STATEMENT OF USE RECEIVED

Jun 15, 2016 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 15, 2015 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 20, 2015 NPUB

PUBLISHED FOR OPPOSITION

Oct 20, 2015 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 30, 2015 NONP

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 11, 2015 PREV

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 5, 2015 CNSA

ASSIGNED TO EXAMINER

Sep 5, 2015 DOCK

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Jul 28, 2015 AMPX

ASSIGNED TO LIE

Jul 22, 2015 ALIE

TEAS VOLUNTARY AMENDMENT RECEIVED

Jul 13, 2015 PARI

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 3, 2015 NWOS

NEW APPLICATION ENTERED

Jun 1, 2015 NWAP

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