DRINK SMARTER, NOT HARDER Trademark

Serial Number: 99345671 • Registration: 8363475

DRINK SMARTER, NOT HARDER is a trademark filed by CheChe LLC on August 19, 2025. The trademark is classified under Class 33 (Wine & Spirits). The application is currently registered and active.

Trademark Classes

Class 33 - Wine & Spirits

Alcoholic beverages (except beers)

Owner Contact Info

CheChe LLC (5 trademarks)

1210 W. Lake Street
Chicago, IL 60607

Entity Type: 16

Legal Representation

Attorney of Record

Joseph M. Kuo

785 trademarks filed View all →

Correspondence Address

Joseph M. Kuo Attorney of record, Illinois bar member

Saul Ewing LLP

161 North Clark Street, Suite 4200

Chicago, IL 60601

United States

Trademark Details

Filing Date

August 19, 2025

Registration Date

July 28, 2026

First Use Anywhere

February 1, 2025

First Use in Commerce

February 1, 2025

Published for Opposition

June 9, 2026

Goods & Services

Beverages containing alcohol, namely, alcoholic beverages, except beers; canned beverages that contain alcohol, namely, alcoholic beverages, except beers; ready to drink beverages containing alcohol, namely, alcoholic beverages, except beers