DON'T BE DENSE ABOUT DENSE BREASTS
LIVE

Serial Number

98247725

Owner

Breast Cancer Ruckus

Attorney

Scott P. Zimmerman

First Use Date

Jun 14, 2024

Filing Date

Oct 31, 2023

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DON'T BE DENSE ABOUT DENSE BREASTS Trademark

Serial Number: 98247725 • Registration: 7717138

DON'T BE DENSE ABOUT DENSE BREASTS is a trademark filed by Breast Cancer Ruckus on October 31, 2023. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Breast Cancer Ruckus (2 trademarks)

870 Martin Luther King Jr. Boulevard
Chapel Hill, NC 27514

Entity Type: 03

Trademark Details

Filing Date

October 31, 2023

Registration Date

March 4, 2025

First Use Anywhere

June 14, 2024

First Use in Commerce

June 14, 2024

Published for Opposition

July 16, 2024

Goods & Services

Administering discount group purchasing programs, namely, negotiating contracts with providers of medical and insurance services to enable participant member patients to obtain discounts on the purchase of their goods or services; Advertising and marketing; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotional services for the donation of human blood that exactly matches the blood type of individuals needing transfusions; Advertising, marketing and promotional services related to all industries for the purpose of facilitating networking and socializing opportunities for business purposes; Arranging of managed care contractual services in the fields of diagnostic imaging, home health care, durable medical equipment, specialty pharmacy, and diagnostic lab services; Association services, namely, promoting the public interest and awareness in cancer research and education; Auctioneering; Business administration of medication reimbursement programs and services; Business administration of programs intended to lower health care costs and increase business productivity through employee health, wellness, and nutritional changes; Business management of reimbursement programmes for others; Business management of reimbursement programs for others; Business services, namely, administration of a program for enabling participants to receive expedited services in the field of healthcare; Business services, namely, assisting others in the establishment of charitable organizations; Business services, namely, independent medical management services for self-funded major medical health plans; Charitable services, namely, coordination of non-monetary contributions to charities and non-profits; Charitable services, namely, coordination of the procurement and distribution of gift-in-kind product donations from manufacturers, wholesalers, retailers, and government agencies to organizations providing free products to needy people; Charitable services, namely, coordination of the procurement and distribution of in-kind donations of goods; Charitable services, namely, coordination of the procurement and distribution of in-kind donations of services; Charitable services, namely, employment counseling services for those living in poverty in the areas of preparing for, obtaining, maintaining and advancing in employment opportunities; Charitable services, namely, facilitating administrative coordination among charitable organizations; Charitable services, namely, organizing and conducting volunteer programs and community service projects; Charitable services, namely, organizing and developing programs that aim to improve the lives of formerly incarcerated persons, their families, and those at risk for incarceration; Charitable services, namely, organizing and developing projects that aim to improve the lives of underprivileged and impoverished people; Charitable services, namely, organizing and developing women's economic development and health projects in support of NGO (non-governmental organization) programs; Charitable services, namely, organizing women's groups to undertake projects which benefit the homeless, abused, at risk women and women in transition and in pain, while encouraging empowerment among women of all ages and ethnicities; Charitable services, namely, organizing youth groups to undertake charitable projects in the field of medical care; Charitable services, namely, promoting public awareness of breast cancer diagnosis and treatment; Charitable services, namely, promoting cancer diagnosis and treatment for others; Charitable services, namely, providing a free online resource in the nature of a website for connecting people who have service needs with people who are willing to provide volunteer services; Collection and analysis of quality metric data for healthcare providers for business purposes; Conducting and administering a program for participating health and fitness clubs featuring discounts on club membership for access to the clubs to program members; Confirming scheduled appointments for others; Confirming scheduled appointments for others in the field of cancer diagnosis and treatment; Connecting qualified service providers with consumers; Consultation in the field of procurement of goods and services; Consulting in the fields of healthcare operations management and hospital operations management; Consulting services in the field of medical product approval for commercial purposes; Consulting services in the field of patient relationship management for healthcare providers; Consulting services, namely, to employers, community organizations, brokers and beneficiaries, related to consumer information regarding health care plan options, products and programs in the field of managed care and state and federal medical care programs; Cost management for the health care benefit plans of others; Direct marketing consulting services; Doctor referrals; Event marketing; Health care cost containment; Health care cost review; Healthcare management service organization (MSO) services, namely, providing practice organization, management and administrative support services to individual physicians or small group practices; Maintaining a registry of national and international databases in the field of cancer diagnosis and treatment; Managed care services, namely, electronic processing of health care information; Marketing consulting services relating to long-term business strategy development for non-profit organizations; Marketing research services in the field of cancer diagnosis and treatment; Marketing services in the field of healthcare; Marketing services, namely, promoting or advertising the goods and services of others; Marketing the goods and services of others by means of location-based messaging; Medical billing; Medical billing support services; Medical practice management for others; Medical practice management for others in the field of cancer diagnosis and treatment; Medical records coding services for others in the nature of assignment of diagnostic and procedural codes for purposes of reimbursement from insurance; Mobile advertising services for others; Mobile advertising services for others in the field of cancer diagnosis and treatment; Negotiation and settlement of commercial transactions for third parties; Online advertising and marketing services in the field of cancer diagnosis and treatment; Online advertising and marketing services in the field of cancer diagnosis and treatment via wireless networks for display on mobile devices; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Organizing and developing charitable projects that aim to promote awareness of early treatment of breast cancer; Organizing business networking events in the field of cancer diagnosis and treatment; Organizing chapters of a cancer patients club and promoting the interests of the members thereof; Outsourcing services in the nature of arranging the purchase of prescription drugs for consumers; Promoting and conducting trade shows in the field of healthcare; Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable businesses to increase productivity and lower health care costs; Promoting public awareness of the need for cancer diagnosis and treatment; Promoting public interest and awareness of breast cancer; Promoting the charitable giving of others, namely, tracking and publicizing charitable donations and random acts of kindness; Promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships; Promoting the goods and services of others by distributing advertising materials through a variety of methods; Promoting the goods and services of others by means of distributing advertising on the Internet; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting the interests of people concerned with healthcare and cancer issues; Providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the field of healthcare; Providing a searchable website featuring the goods and services of other vendors; Providing a website featuring recommendations, ratings and reviews posted by consumers about local service providers in the field(s) of healthcare for commercial purposes; Providing an on-line database providing business intelligence in the fields of medical devices, pharmaceuticals and life sciences; Providing an on-line searchable database featuring referrals in the field of cancer diagnosis and treatment; Providing consulting services in the field of regulatory submission management to medical companies to assist them with applications for medical device approval; Providing consumer information and related news in the field of healthcare and cancer; Providing consumer information in the field of cancer diagnosis and treatment; Providing industry information relating to the diagnosis and treatment of cancer; Providing information in the field of nursing careers via the Internet;Providing public policy information in the field of healthcare via a website; Providing recommendations of service providers to consumers for commercial purposes; Public relations consultancy; Recruitment and placement of volunteers in the field of medical care; Regulatory submission management, namely, assisting others in preparing and filing applications for cancer diagnosis and treatment with governmental regulatory bodies; Rental of billboards

Filing History

REGISTERED-PRINCIPAL REGISTER
Mar 4, 2025 R.PR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Mar 4, 2025 NRCC
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 9, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 9, 2025 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jan 13, 2025 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jan 10, 2025 AITU
USE AMENDMENT FILED
Oct 25, 2024 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 25, 2024 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 10, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 16, 2024 NPUB
PUBLISHED FOR OPPOSITION
Jul 16, 2024 PUBO
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 16, 2024 NPUB
PUBLISHED FOR OPPOSITION
Jul 16, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 26, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 13, 2024 CNSA
EXAMINER'S AMENDMENT ENTERED
Jun 13, 2024 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jun 13, 2024 GNEN
EXAMINERS AMENDMENT E-MAILED
Jun 13, 2024 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jun 13, 2024 CNEA
ASSIGNED TO EXAMINER
Jun 11, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 17, 2024 NWOS
NEW APPLICATION ENTERED
Oct 31, 2023 NWAP