TrademarkDir
DIRTY SECRET
LIVE

Serial Number

77890910

Owner

UNILEVER PLC

Attorney

Jaclyn Elizabeth Diffley

Filing Date

Dec 10, 2009

Add to watchlist:

No watchlists yet
+ Create New Watchlist
View on USPTO

DIRTY SECRET Trademark

Serial Number: 77890910 • Registration: 3898056

DIRTY SECRET is a trademark filed by UNILEVER PLC on December 10, 2009. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

UNILEVER PLC (357 trademarks)

Port Sunlight
Wirral, Merseyside , GB

Entity Type: 11

UNILEVER GLOBAL IP LIMITED (135 trademarks)

100 VICTORIA EMBANKMENT
LONDON EC4Y0DY , GB

Entity Type: 11

Trademark Details

Filing Date

December 10, 2009

Registration Date

December 28, 2010

Published for Opposition

April 20, 2010

Goods & Services

hair care products, namely, shampoos, conditioners, hair sprays, hair powder

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 13, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 24, 2026 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 5, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Aug 5, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 5, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 5, 2025 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 29, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Jul 29, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 29, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 29, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 29, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 29, 2025 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 14, 2025 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 13, 2024 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 30, 2021 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 15, 2020 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Oct 15, 2020 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 15, 2020 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 15, 2020 APRE
TEAS SECTION 8 & 9 RECEIVED
Aug 27, 2020 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Dec 28, 2019 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 1, 2017 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 1, 2017 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 28, 2017 APRE
TEAS SECTION 8 & 15 RECEIVED
Dec 21, 2016 E815
REGISTERED-PRINCIPAL REGISTER
Dec 28, 2010 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Nov 25, 2010 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Nov 24, 2010 REGV
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 23, 2010 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Nov 8, 2010 SUPC
USE AMENDMENT FILED
Nov 2, 2010 IUAF
TEAS STATEMENT OF USE RECEIVED
Nov 2, 2010 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 29, 2010 EXRA
SOU EXTENSION 1 GRANTED
Sep 28, 2010 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sep 28, 2010 AITU
SOU EXTENSION 1 FILED
Sep 1, 2010 EXT1
SOU TEAS EXTENSION RECEIVED
Sep 1, 2010 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jun 15, 2010 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 20, 2010 NPUB
PUBLISHED FOR OPPOSITION
Apr 20, 2010 PUBO
LAW OFFICE PUBLICATION REVIEW COMPLETED
Mar 16, 2010 PREV
ASSIGNED TO LIE
Mar 16, 2010 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 26, 2010 CNSA
ASSIGNED TO EXAMINER
Feb 22, 2010 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 16, 2009 NWOS
NEW APPLICATION ENTERED
Dec 14, 2009 NWAP

Related Trademarks

More from this Owner

SUGAR DUST

SUGAR DUST

SUGAR DUST

SUGAR DUST

THE UNCOVERY

THE UNCOVERY

THE UNCOVERY

THE UNCOVERY

SIMPLE logo

SIMPLE

SIMPLE logo

SIMPLE