DIRECTION
DEAD

Serial Number

74662964

Owner

BECKER-UNDERWOOD, INC.

Attorney

Jennifer L. Dean

First Use Date

Mar 8, 1995

Filing Date

Apr 18, 1995

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DIRECTION Trademark

Serial Number: 74662964 • Registration: 2039732

DIRECTION is a trademark filed by BECKER-UNDERWOOD, INC. on April 18, 1995. The trademark is classified under Class 2 (Paints). The application is currently no longer active.

Owner Contact Info

BECKER-UNDERWOOD, INC. (107 trademarks)

801 DAYTON AVENUE
AMES, IA 50010

Entity Type: 03

BASF CORPORATION (1,018 trademarks)

100 CAMPUS DRIVE
FLORHAM PRK, NJ 07932

Entity Type: 03

Trademark Details

Filing Date

April 18, 1995

Registration Date

February 25, 1997

First Use Anywhere

March 8, 1995

First Use in Commerce

March 8, 1995

Published for Opposition

December 3, 1996

Cancellation Date

April 17, 2020

Filing History

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Apr 17, 2020 CAEX
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 25, 2016 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 23, 2014 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 3, 2008 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 3, 2008 REAP
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Mar 28, 2007 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 28, 2007 89AG
ASSIGNED TO PARALEGAL
Mar 22, 2007 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Feb 8, 2007 89AF
PAPER RECEIVED
Feb 8, 2007 MAIL
CASE FILE IN TICRS
Dec 20, 2006 CFIT
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 3, 2002 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Apr 9, 2002 815F
PAPER RECEIVED
Apr 9, 2002 MAIL
REGISTERED-PRINCIPAL REGISTER
Feb 25, 1997 R.PR
PUBLISHED FOR OPPOSITION
Dec 3, 1996 PUBO
NOTICE OF PUBLICATION
Nov 1, 1996 NPUB
ASSIGNED TO EXAMINER
Sep 17, 1996 DOCK
ASSIGNED TO EXAMINER
Sep 13, 1996 DOCK
PUBLISHED FOR OPPOSITION
Aug 20, 1996 PUBO
NOTICE OF PUBLICATION
Jul 19, 1996 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 10, 1996 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 12, 1996 CRFA
NON-FINAL ACTION MAILED
Mar 19, 1996 CNRT
ASSIGNED TO EXAMINER
Feb 15, 1996 DOCK
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 11, 1996 CRFA
NON-FINAL ACTION MAILED
Sep 29, 1995 CNRT
ASSIGNED TO EXAMINER
Sep 6, 1995 DOCK