TrademarkDir
DIRECT HIT
LIVE

Serial Number

90159701

Owner

LIGHT & WONDER, INC.

Attorney

JEFFREY MICHEL

First Use Date

Jul 28, 2022

Filing Date

Sep 4, 2020

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DIRECT HIT Trademark

Serial Number: 90159701 • Registration: 7087438

DIRECT HIT is a trademark filed by LIGHT & WONDER, INC. on September 4, 2020. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

LIGHT & WONDER, INC. (2,575 trademarks)

6601 BERMUDA ROAD
LAS VEGAS, NV 89119

Entity Type: 03

SG GAMING, INC. (2,328 trademarks)

LAS VEGAS, NV 89119

Entity Type: 03

Trademark Details

Filing Date

September 4, 2020

Registration Date

June 20, 2023

First Use Anywhere

July 28, 2022

First Use in Commerce

July 28, 2022

Published for Opposition

February 2, 2021

Goods & Services

Entertainment services, namely, providing online games of chance and wagering games; providing temporary use of non-downloadable game software for gambling

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 10, 2025 ASCK
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Jun 20, 2023 NRCC
REGISTERED-PRINCIPAL REGISTER
Jun 20, 2023 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
May 16, 2023 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
May 14, 2023 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Apr 4, 2023 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 4, 2023 AITU
USE AMENDMENT FILED
Mar 18, 2023 IUAF
TEAS STATEMENT OF USE RECEIVED
Mar 18, 2023 EISU
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Feb 1, 2023 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 9, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 9, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 9, 2023 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 6, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 6, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 6, 2023 REAP
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 24, 2022 EXRA
SOU EXTENSION 3 GRANTED
Sep 22, 2022 EX3G
SOU EXTENSION 3 FILED
Sep 22, 2022 EXT3
SOU TEAS EXTENSION RECEIVED
Sep 22, 2022 EEXT
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 8, 2022 ASCK
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 24, 2022 EXRA
SOU EXTENSION 2 GRANTED
Mar 22, 2022 EX2G
SOU EXTENSION 2 FILED
Mar 22, 2022 EXT2
SOU TEAS EXTENSION RECEIVED
Mar 22, 2022 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 22, 2021 EXRA
SOU EXTENSION 1 GRANTED
Sep 20, 2021 EX1G
SOU EXTENSION 1 FILED
Sep 20, 2021 EXT1
SOU TEAS EXTENSION RECEIVED
Sep 20, 2021 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Mar 30, 2021 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 2, 2021 NPUB
PUBLISHED FOR OPPOSITION
Feb 2, 2021 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jan 13, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 29, 2020 CNSA
ASSIGNED TO EXAMINER
Dec 23, 2020 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 9, 2020 NWOS
NEW APPLICATION ENTERED
Sep 8, 2020 NWAP

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