DIRECT EFFECT

DEAD

Serial Number

73816486

Owner

MATRIX ESSENTIALS, INC.

Attorney

SUSAN R REISS

First Use Date

Jun 26, 1989

Filing Date

Aug 2, 1989

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DIRECT EFFECT Trademark

Serial Number: 73816486 • Registration: 1598072

DIRECT EFFECT is a trademark filed by MATRIX ESSENTIALS, INC. on August 2, 1989. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently no longer active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

MATRIX ESSENTIALS, INC. (254 trademarks)

30601 CARTER STREET
SOLON, OH 44139

Entity Type: 03

Legal Representation

Attorney of Record

SUSAN R REISS

295 trademarks filed View all →

Correspondence Address

SUSAN R REISS BRISTOL-MYERS SQUIBB COMPANY

345 PARK AVE

NEW YORK

NY 10154

UNITED STATES

Trademark Details

Filing Date

August 2, 1989

Registration Date

May 29, 1990

First Use Anywhere

June 26, 1989

First Use in Commerce

June 29, 1989

Published for Opposition

March 6, 1990

Cancellation Date

August 4, 2015

Filing History

CANCELLED SEC. 8 (10-YR)

Aug 4, 2015 C8.T

CANCELLED SEC. 8 (10-YR)

Aug 4, 2015 C8.T

CASE FILE IN TICRS

Dec 30, 2008 CFIT

CASE FILE IN TICRS

Dec 30, 2008 CFIT

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 31, 2001 RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 31, 2001 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 31, 2001 89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 31, 2001 89AG

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 10, 2000 89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 10, 2000 89AF

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Apr 26, 1997 8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Apr 26, 1997 8.OK

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Jul 26, 1996 PR23

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Jul 26, 1996 PR23

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Apr 8, 1996 815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Apr 8, 1996 815F

REGISTERED-PRINCIPAL REGISTER

May 29, 1990 R.PR

REGISTERED-PRINCIPAL REGISTER

May 29, 1990 R.PR

PUBLISHED FOR OPPOSITION

Mar 6, 1990 PUBO

PUBLISHED FOR OPPOSITION

Mar 6, 1990 PUBO

NOTICE OF PUBLICATION

Feb 8, 1990 NPUB

NOTICE OF PUBLICATION

Feb 8, 1990 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 2, 1990 CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 2, 1990 CNSA

EXAMINER'S AMENDMENT MAILED

Oct 16, 1989 CNEA

EXAMINER'S AMENDMENT MAILED

Oct 16, 1989 CNEA

ASSIGNED TO EXAMINER

Sep 28, 1989 DOCK

ASSIGNED TO EXAMINER

Sep 28, 1989 DOCK

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