DIRECT BLUE

LIVE

Serial Number

74595647

Owner

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Attorney

Stacey J. Watson, Esq.

First Use Date

Oct 1, 1989

Filing Date

Nov 7, 1994

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DIRECT BLUE Trademark

Serial Number: 74595647 • Registration: 1954541

DIRECT BLUE is a trademark filed by BLUE CROSS AND BLUE SHIELD ASSOCIATION on November 7, 1994. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Trademark Classes

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Owner Contact Info

BLUE CROSS AND BLUE SHIELD ASSOCIATION (547 trademarks)

200 East Randolph Street, Suite 1800
Chicago, IL 60601

Entity Type: 03

Legal Representation

Attorney of Record

Stacey J. Watson, Esq.

555 trademarks filed View all →

Correspondence Address

Stacey J. Watson, Esq. Markery Law LLC

P.O. Box 84150

Gaithersburg, MD 20883-4150

United States

Trademark Details

Filing Date

November 7, 1994

Registration Date

February 6, 1996

First Use Anywhere

October 1, 1989

First Use in Commerce

October 1, 1989

Published for Opposition

November 14, 1995

Goods & Services

prepaid financing and administration of coverage programs for medical, hospital and related health services, namely physician services, hospital services, health treatment services, therapy services, prescription services and home care and hospice care

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 6, 2025 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 2, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 2, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 2, 2024 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 2, 2024 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 2, 2024 COAR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018 REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 7, 2016 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Apr 7, 2016 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 7, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 7, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Feb 1, 2016 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 6, 2015 REM2

CASE FILE IN TICRS

Aug 22, 2006 CFIT

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 7, 2006 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 7, 2006 89AG

ASSIGNED TO PARALEGAL

Apr 7, 2006 PLGL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Nov 11, 2005 89AF

TEAS SECTION 8 & 9 RECEIVED

Nov 11, 2005 E89R

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 14, 2002 TCCA

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 14, 2001 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 8, 2001 815F

REGISTERED-PRINCIPAL REGISTER

Feb 6, 1996 R.PR

PUBLISHED FOR OPPOSITION

Nov 14, 1995 PUBO

NOTICE OF PUBLICATION

Oct 13, 1995 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 10, 1995 CNSA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 23, 1995 CRFA

NON-FINAL ACTION MAILED

May 15, 1995 CNRT

ASSIGNED TO EXAMINER

Apr 18, 1995 DOCK

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