DIRECT ALLIANCE Trademark

Electronic mailing services, namely, electronic mail delivery, and electronic mail services

financial services, namely, credit agencies featuring customer credit processing, namely, credit checking, credit analyzing, credit monitoring and tracking, and financial reporting; collections processing, namely, collection agency services; and financial operations, namely, credit card transaction processing services

business services in the field of advertising, namely, advertising agencies; electronic advertising, namely, live electronic advertising, namely, dissemination of advertising for others via the Internet; preparing audio-visual presentations for use in advertising; dissemination of advertising for others via the Internet, namely, audio-video electronic mail advertising, transactive electronic mail advertising, and extranet electronic mail advertising; promoting the goods and services of others online banner advertising; print advertising, namely, preparing print advertisements for others; direct mail catalog advertising; direct marketing advertising for others; electronic direct marketing advertising for others; audio and video communication with customers; direct audio-video electronic mail marketing advertising for others; direct extranet marketing advertising for others; direct print marketing advertising for others; direct mail marketing advertising for others; direct catalog marketing advertising for others; direct database marketing advertising for others; direct database marketing advertising for others; lead generation services, namely, telemarketing; business marketing consulting services; business management services, namely, customer relationship management; supply chain management featuring order management, product code generation, multi-tiered pricing management, dynamic content management, inventory planning management, inventory operations management, distribution operations management, and channel balancing management; sales center operations management; electronic commerce management; and multi-channel electronic commerce management; business research, namely, customer analysis services for others in the field of customer profiling, namely, industry specific, market specific, and segment specific profiling; business research, namely, customer modeling for others in the field of customer performance modeling, namely, industry specific, market specific, segment specific, and company specific modeling, and data mining; product merchandising; accounting services, namely, sales reporting and returns processing; and information management services, namely, invoice processing

Security services in the field of fraud detection, namely, fraud detection services in the field of credit cards for on-line purchasing