DIEHARD

LIVE

Serial Number

74099621

Owner

SEARS, ROEBUCK AND CO.

Attorney

Tara A. Branscom

First Use Date

Dec 5, 1975

Filing Date

Sep 21, 1990

Add to watchlist:

No watchlists yet

+ Create New Watchlist

View on USPTO

DIEHARD Trademark

Serial Number: 74099621 • Registration: 1696168

DIEHARD is a trademark filed by SEARS, ROEBUCK AND CO. on September 21, 1990. The trademark is classified under Class 25 (Clothing). The application is currently registered and active.

Trademark Classes

Class 25 - Clothing

Clothing, footwear, headgear

Owner Contact Info

SEARS, ROEBUCK AND CO. (1,133 trademarks)

SEARS TOWER
CHICAGO, IL 60684

Entity Type: 03

KCD IP, LLC (216 trademarks)

3333 BEVERLY ROAD
HOFFMAN ESTATES, IL 60179

Entity Type: 16

Advance Stores Company, Incorporated

1342 Eighth Street
Roanoke, VA 24015

Entity Type: 03

Legal Representation

Attorney of Record

Tara A. Branscom

1,423 trademarks filed View all →

Correspondence Address

Tara A. Branscom THOMAS | HORSTEMEYER, LLP

3200 Windy Hill Road SE Suite 1600E

Atlanta, GA 30339

United States

Trademark Details

Filing Date

September 21, 1990

Registration Date

June 23, 1992

First Use Anywhere

December 5, 1975

First Use in Commerce

December 5, 1975

Published for Opposition

March 31, 1992

Goods & Services

hats

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 27, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 27, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 27, 2026 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 27, 2026 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 27, 2026 COAR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 23, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 23, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 23, 2024 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 12, 2022 NA89

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Apr 12, 2022 RNL3

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 12, 2022 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 12, 2022 APRE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 8, 2022 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 8, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 8, 2022 REAP

TEAS SECTION 8 & 9 RECEIVED

Dec 15, 2021 E89R

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 8, 2021 ASCK

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 23, 2021 REM2

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 12, 2020 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 12, 2020 REAP

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 22, 2020 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 15, 2020 ASCK

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 6, 2012 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 6, 2012 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 6, 2012 89AG

TEAS SECTION 8 & 9 RECEIVED

Jun 4, 2012 E89R

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 2, 2012 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 2, 2012 REAP

NOTICE OF SUIT

May 1, 2012 NOSU

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 5, 2009 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 5, 2009 REAP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 7, 2009 TCCA

CASE FILE IN TICRS

Feb 8, 2008 CFIT

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 3, 2007 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 3, 2007 REAP

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 24, 2006 ASGN

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 3, 2005 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 3, 2005 REAP

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 14, 2002 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 14, 2002 89AG

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jun 20, 2002 89AF

TEAS SECTION 8 & 9 RECEIVED

Jun 20, 2002 E89R

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 8, 1998 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jun 15, 1998 815F

AMENDMENT UNDER SECTION 7 - PROCESSED

Apr 29, 1994 A7OK

SEC 7 REQUEST FILED

Oct 1, 1993 AMD7

REGISTERED-PRINCIPAL REGISTER

Jun 23, 1992 R.PR

PUBLISHED FOR OPPOSITION

Mar 31, 1992 PUBO

NOTICE OF PUBLICATION

Feb 28, 1992 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 26, 1991 CNSA

ASSIGNED TO EXAMINER

Sep 23, 1991 DOCK

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 26, 1991 CRFA

NON-FINAL ACTION MAILED

Jan 2, 1991 CNRT

ASSIGNED TO EXAMINER

Nov 30, 1990 DOCK

Related Trademarks

More from this Owner

DIEHARD

More in Same Class

THE MINT COLLECTION

STREET CAMO

FAMOUS SPORTSWEAR

SHEEKETTES

ENDURANCE COMSTOCK

YAHOO