TrademarkDir
DESIGNED TO DEFY
LIVE

Serial Number

98961701

Owner

OLAPLEX, INC.

Attorney

Jessica Sganga

First Use Date

Apr 2, 2025

Filing Date

Jan 14, 2025

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DESIGNED TO DEFY Trademark

Serial Number: 98961701

DESIGNED TO DEFY is a trademark filed by OLAPLEX, INC. on January 14, 2025. The trademark is classified under Class 44 (Medical Services), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

OLAPLEX, INC. (87 trademarks)

Santa Barbara, CA 93108

Entity Type: 03

Trademark Details

Filing Date

January 14, 2025

Registration Date

Not Registered

First Use Anywhere

April 2, 2025

First Use in Commerce

April 2, 2025

Published for Opposition

June 3, 2025

Goods & Services

On-line retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, bags, cases for hair care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, cosmetic, and personal care accessories; Retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, bags, cases for hair care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, cosmetic, and personal care accessories

Beauty care services; Beauty consultation services; Hair salon services; Providing news and information in the field of personal beauty; Advice relating to hair care; Providing beauty care information; Hair care services; Providing advice and information in the fields of hairstyling, haircare, and hair maintenance

Filing History

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sep 27, 2026 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 27, 2026 CNPR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 27, 2026 EXRA
STATEMENT OF USE PROCESSING COMPLETE
Aug 27, 2026 SUPC
SOU EXTENSION 2 GRANTED
Aug 27, 2026 EX2G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 26, 2026 AITU
USE AMENDMENT FILED
Jul 10, 2026 IUAF
TEAS STATEMENT OF USE RECEIVED
Jul 10, 2026 EISU
SOU EXTENSION 2 FILED
Jul 1, 2026 EXT2
SOU TEAS EXTENSION RECEIVED
Jul 1, 2026 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 22, 2025 EXRA
SOU EXTENSION 1 GRANTED
Nov 21, 2025 EX1G
SOU EXTENSION 1 FILED
Nov 21, 2025 EXT1
SOU TEAS EXTENSION RECEIVED
Nov 21, 2025 EEXT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 14, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 14, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 14, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 14, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 14, 2025 COAR
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct 7, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 3, 2025 NPUB
PUBLISHED FOR OPPOSITION
Jun 3, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 28, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 3, 2025 CNSA
ASSIGNED TO EXAMINER
May 2, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 14, 2025 NWOS
APPLICATION FILING RECEIPT MAILED
Jan 14, 2025 MAFR
NEW APPLICATION ENTERED
Jan 14, 2025 NWAP

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