TrademarkDir
DECORUM
LIVE

Serial Number

87981458

Owner

Dreamline Brands, Inc.

Attorney

John C. Merchant

First Use Date

Sep 1, 2018

Filing Date

May 24, 2018

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DECORUM Trademark

Serial Number: 87981458 • Registration: 5835984

DECORUM is a trademark filed by Dreamline Brands, Inc. on May 24, 2018. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Dreamline Brands, Inc. (11 trademarks)

1300 Clay Street, Suite 600
Oakland, CA 94612

Entity Type: 03

DREAMLINE BEAUTY LLC (5 trademarks)

6789 QUAIL HILL PARKWAY, STE. 2011
IRVINE, CA 92603

Entity Type: 16

Trademark Details

Filing Date

May 24, 2018

Registration Date

August 13, 2019

First Use Anywhere

September 1, 2018

First Use in Commerce

December 1, 2018

Published for Opposition

November 27, 2018

Goods & Services

Hair styling preparations; Non-medicated preparations all for the care of hair; Non-medicated hair care preparations, namely, shampoos, conditioners, deep treatments, styling creams, styling serums, styling mousses, styling pomades; Hair shampoos and conditioners; Non-medicated hair care preparations, namely, leave-in conditioners, styling balms, styling gels, styling mists, styling sprays, thermal protective sprays, styling pastes, shine sprays, styling waxes, hairsprays

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 2, 2025 ASGN
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 12, 2025 APRE
TEAS SECTION 8 RECEIVED
Aug 11, 2025 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 13, 2024 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 22, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 22, 2021 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Mar 22, 2021 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 22, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 22, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 22, 2021 COAR
REGISTERED-PRINCIPAL REGISTER
Aug 13, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 12, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 11, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 10, 2019 SUPC
DIVISIONAL PROCESSING COMPLETE
Jul 10, 2019 DPCC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 10, 2019 AITU
USE AMENDMENT FILED
Jul 2, 2019 IUAF
DIVISIONAL REQUEST RECEIVED
Jul 2, 2019 DRRR
TEAS REQUEST TO DIVIDE RECEIVED
Jul 2, 2019 ERTD
TEAS STATEMENT OF USE RECEIVED
Jul 2, 2019 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 22, 2019 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 27, 2018 NPUB
PUBLISHED FOR OPPOSITION
Nov 27, 2018 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 7, 2018 NONP
ASSIGNED TO LIE
Oct 19, 2018 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 1, 2018 CNSA
EXAMINER'S AMENDMENT ENTERED
Sep 18, 2018 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Sep 18, 2018 GNEN
EXAMINERS AMENDMENT E-MAILED
Sep 18, 2018 GNEA
EXAMINERS AMENDMENT -WRITTEN
Sep 18, 2018 CNEA
ASSIGNED TO EXAMINER
Sep 14, 2018 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 2, 2018 NWOS
NEW APPLICATION ENTERED
May 28, 2018 NWAP

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