DEALERS CHOICE

LIVE

Serial Number

72265885

Owner

ILLINOIS TOOL WORKS, INC.

Attorney

Bradley L. Cohn

First Use Date

Oct 1, 1964

Filing Date

Mar 3, 1967

Add to watchlist:

No watchlists yet

+ Create New Watchlist

View on USPTO

DEALERS CHOICE Trademark

Serial Number: 72265885 • Registration: 0847230

DEALERS CHOICE is a trademark filed by ILLINOIS TOOL WORKS, INC. on March 3, 1967. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

ILLINOIS TOOL WORKS, INC. (2,561 trademarks)

155 Harlem Avenue
Glenview, IL 60025

Entity Type: 03

AUTO WAX COMPANY, INC. (52 trademarks)

DALLAS, TX 75247

Entity Type: 03

MALCO PRODUCTS, INC. (179 trademarks)

361 FAIRVIEW AVENUE
BARBERTON, OH 44203

Entity Type: 03

Legal Representation

Attorney of Record

Bradley L. Cohn

3,491 trademarks filed View all →

Correspondence Address

Bradley L. Cohn Pattishall, McAuliffe, Newbury, Hilliard & Geralds

200 S. Wacker Drive, Suite 2900

Chicago, IL 60606

UNITED STATES

Trademark Details

Filing Date

March 3, 1967

Registration Date

April 9, 1968

First Use Anywhere

October 1, 1964

First Use in Commerce

October 1, 1964

Goods & Services

CLEANING AND POLISHING COMPOUND FOR AUTOMOTIVE FINISHES

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Apr 11, 2025 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 17, 2018 NA89

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Apr 17, 2018 RNL3

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 17, 2018 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 17, 2018 APRE

TEAS SECTION 8 & 9 RECEIVED

Apr 6, 2018 E89R

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 27, 2014 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 27, 2014 COAR

CASE FILE IN TICRS

Feb 6, 2009 CFIT

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 18, 2008 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 18, 2008 89AG

ASSIGNED TO PARALEGAL

Jan 18, 2008 PLGL

TEAS SECTION 8 & 9 RECEIVED

Jan 16, 2008 E89R

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 27, 2006 ASGN

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

Apr 9, 1988 REN1

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Nov 13, 1987 9.AF

Related Trademarks

More from this Owner

MALCO AUTOMOTIVE DETAILING PRODUCTS

MALCO

Serial #99313466

CORE

PAXTON

More in Same Class

SOFT SHAPE

LADY LENORE

MARGA GREITER

PIZ BUIN

COTY ORIGINALS

IMPREVU